مسؤول تسويق
تفاصيل الوظيفة
The Marketing Executive ensures the operational implementation of marketing and communication actions defined by the Marketing Manager.
He/She contributes to the deployment of the hotel's marketing plan through the creation and coordination of content, operational management of social networks, updating of communication materials, monitoring of campaigns and coordination with agencies and service providers.
He/She ensures the proper execution of actions in compliance with Sofitel brand standards, the hotel's visual identity and defined deadlines.
He/She works closely with the Sales, Revenue, F&B, Rooms, Thalassa/Wellness and Operations teams to ensure consistent communication aligned with the hotel's positioning and Sofitel brand standards.
Main Missions:
1. Social networks
Prepare posts for social media.
Publish the approved content.
Respond to messages and comments according to the instructions.
Follow the publication schedule.
Suggest content ideas.
2. Content Creation
Taking simple photos and videos during hotel activities.
Participate in the preparation of photo and video shoots.
Organize and classify the hotel photos and videos.
Prepare content for the hotel's various activities.
Working with photographers, videographers and agencies.
3. Supports marketing
Prepare and update brochures, flyers, presentations and invitations.
Adapt the materials according to the needs of the different departments.
Check the information and visuals before they are published.
Ensure that the hotel's visual identity is respected.
4. Website & digital platforms
Participate in updating the website information.
Check the information published on the different platforms.
Report incorrect or modified information.
Forward modification requests to the Marketing Manager or relevant service providers.
5. Marketing Campaigns
Participate in the preparation of marketing campaigns.
Prepare the necessary content and materials.
Follow the publication dates and planned actions.
Collect campaign results for reporting.
6. Events & Activations
Participate in the preparation of marketing events.
Prepare the invitations and communication materials.
Participate in the photo and video coverage of events.
Assist in setting up communication actions before, during and after events.
7. Press & Influencers
Helping to prepare for the arrival of journalists and influencers.
Prepare the necessary information and materials.
Monitor publications and the resulting impact.
Update the list of media and influencer contacts.
8. Support au Marketing Manager
Assist the Marketing Manager with daily tasks.
Perform the requested searches.
Prepare the necessary documents and presentations.
To monitor the actions assigned to him/her.
Regularly inform the Marketing Manager of the progress of tasks.
9. Competitive intelligence
Monitor the communications and publications of competing hotels.
Identify new offers, campaigns and interesting trends.
Share relevant information with the Marketing Manager.
Desired Candidate Profile
Desired Profile:
Advanced degree in Marketing, Hospitality or equivalent field
Prior experience in a marketing role, ideally in the hospitality or tourism industry
Organized, creative, dynamic, responsive, comfortable with social media, good writing skills, attention to detail, good interpersonal skills, team player, fluent in French and good level of English
Fluency in Arabic and French, and a good level of English.
Canva Knowledge
Proficient in Word, Excel, Illustrator, and design.
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