Senior Marketing & Content Specialist

• Design and implement comprehensive brand and marketing strategies aligned with overarching business goals.

• Establish and preserve a uniform premium and luxury brand identity across all communication and marketing channels.

• Formulate and oversee the company’s content strategy spanning various social media and digital platforms.

• Direct the creation of high-grade marketing assets, including publications, promotional campaigns, product narratives, and marketing collateral.

• Supervise and fine-tune social media channels to boost brand visibility, audience engagement, and lead generation.

• Oversee and evaluate media buying initiatives to optimize campaign ROI and lead acquisition.

• Manage and enhance organic search engine optimization (SEO) from a marketing standpoint, eliminating the need for technical coding expertise.

• Design campaigns that effectively bridge brand-building efforts with direct commercial objectives.

• Cooperate closely with the sales division to generate qualified leads and accelerate business development.

• Perform market and competitor research to uncover industry shifts, emerging opportunities, and competitive positioning tactics.

• Back the rollout of product launches, targeted campaigns, corporate events, and promotional activities.

• Liaise with external vendors, creative agencies, freelancers, graphic artists, and photographers whenever required.

• Track marketing KPIs, delivering structured periodic reports and actionable recommendations.

• Guarantee that all external and internal communications strictly reflect the company's luxury tone of voice and visual guidelines.

• Proactively seek out avenues to enhance market presence, client interaction, and pipeline growth.

• Collaborate cross-functionally with other departments whenever required, based on the needs and requirements of each project.

• Create engaging content and captions for social media and digital marketing channels.

• Manage community interactions, including comments, messages, inquiries, and audience engagement.

• Monitor audience feedback and interactions and coordinate responses when required.

• Work cross-functionally with the Sales, Procurement, and Design teams whenever required to support marketing activities and business objectives.

• Collaborate cross-functionally with other departments whenever required, based on the needs and requirements of each project.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline.

• Minimum of 3 years of professional experience working in marketing departments, digital marketing sectors, or agency settings.

• Demonstrated expertise in content creation and social media administration.

• Practical familiarity with media buying frameworks and marketing-focused SEO.

• Prior exposure to luxury or premium consumer/corporate brands is considered a distinct advantage.

• Solid grasp of fundamental marketing theories and brand architecture.

• Exceptional written and verbal communication abilities in English.

• Strong commercial acumen centered on brand scaling and lead generation.

• Advanced creative problem-solving, analytical, and time-management capabilities.

• Capacity to operate autonomously, manage competing deadlines, and prioritize tasks efficiently.