Franchise Manager | Casablanca (Morocco)

Company culture :

Kitea is characterized by a corporate culture centered on collaboration, where teamwork, trust and strong human relationships play an essential role. The company promotes close leadership that supports employee engagement, accountability and development. This collaborative foundation is strengthened by an openness to innovation, encouraging agility, creativity and adaptation to market changes. It also relies on a structured organization and a performance-oriented mindset, ensuring efficiency, reliability and a focus on results.

Job :

The Franchise Manager is responsible for the turnover and profitability of the product categories assigned to them. They define and implement the strategy for their portfolio in collaboration with the Marketing and Sales teams to ensure the development of their business. They are also responsible for sourcing products, both locally and internationally, ensuring an offer that meets customer needs.

· Define the sourcing policy;

· Analyze the positioning of a product range (or collection) in line with the commercial strategy: contribution to turnover, sales volume, brand image, shelf placement;

· Develop a supplier sourcing plan;

· Participate in trade shows and supplier visits;

· Participate in defining the product offer and ensure its implementation in stores, in coordination with the merchandising manager: organize the typical assortment, product presentation and display, shelf positioning, by store category (specific categories);

· Manage an annual purchasing budget for a product range;

· Monitor the commercial performance of products (turnover, price, margin);

· Participate in purchasing committees;

· Lead projects involving various stakeholders;

· Contribute to the realization of the presentation and highlighting of assortments.

· Ensure products comply with Moroccan standards

Required profile :

· Master's degree (Bac+5) in Commerce, Marketing, Management, or equivalent.

· Minimum of 5 years of experience in a similar role, preferably in the retail or e-commerce sector, with expertise in product category management, sourcing, and commercial strategy.

· Good knowledge of the company's commercial and marketing policy to design a suitable product offer that is effectively integrated into the brand's proposed range.

· Excellent knowledge of the product range (or universe) to define assortments offering the best sales potential.

· Good knowledge of product pricing to adjust the strategy according to the product lifecycle.

· Knowledge of spreadsheet software (Excel) or database tools.