مدير تسويق تجاري أول | بوسكورة (المغرب)

Job description

Job :

As part of the development of our Retail network, we are looking for a Senior Trade Marketing Manager to lead and structure all Trade Marketing activities for our points of sale.

Reporting to the Management, you will be responsible for Trade Marketing execution in stores throughout the lifecycle of the point of sale, including product launches, campaigns, collection changes, and concept evolutions.

Your main responsibilities:

• Define and deploy the Trade Marketing strategy in line with brand orientations and the network's commercial objectives.
• Manage all Trade Marketing elements present in stores: displays, P.O.P. materials, testers, price tags, signage, visuals, promotional materials, window displays, furniture, and sales support tools.
• Ensure the availability, installation, compliance, update, and good condition of these elements across the entire network.
• Oversee Trade Marketing readiness for new openings: defining needs, quantities, ordering, coordinating deliveries, and installation before opening.
• Manage changes related to new product launches, new collections, promotional campaigns, and commercial operations, ensuring consistent execution within deadlines.
• Supervise planogram and product placement changes in coordination with the Retail and Marketing teams.
• Implement a system for tracking the lifecycle of Trade Marketing displays and materials: installation, maintenance, replacement, transfer, reuse, and removal.
• Identify needs for renewal or optimization of materials based on feedback from the field and store visits.
• Ensure coordination with Retail, Marketing, Supply Chain, Purchasing, Logistics, E-commerce teams, and various partners.
• Manage service providers: design, production, printing, manufacturing, installation, and maintenance of Trade Marketing materials.
• Develop and track the Trade Marketing budget, control costs, and constantly seek optimization opportunities.
• Establish standards, procedures, checklists, and control tools to ensure consistent execution across the entire network.
• Conduct regular store visits and implement Trade Marketing Audits to measure compliance and execution quality.
• Define and track departmental KPIs: Trade compliance rate, material availability, deployment deadline adherence, costs, display condition, launch execution, and ROI of activations.
• Manage, organize, and develop the Trade Marketing team by clearly defining each person's roles, objectives, and priorities.
  

Required profile :

Ideally, your background has led you to a Master's degree or higher, with a strong specialization in Marketing. This solid academic training has provided you with a deep understanding of market mechanisms and commercial strategies.

With significant experience of 5 to 20 years in similar roles, you have already demonstrated your ability to develop and successfully deploy impactful trade marketing strategies. Experience in the consumer goods sector, ideally in Cosmetics / Perfumery / Luxury, would be a major asset.

• Excellent analytical skills and the ability to interpret complex data to derive actionable insights.
• Strategic vision combined with a strong field orientation and pragmatism.
• Mastery of trade marketing levers (promotion, merchandising, animation, etc.).
• Proven project management skills and the ability to lead cross-functional initiatives.
• Excellent interpersonal skills and the ability to build strong partnerships with internal teams and external partners.
• Strong negotiation and persuasion skills.
• Proficiency in computer tools (Office suite, data analysis tools).
• Proficiency in English, both spoken and written.