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Responsibilities: The Digital Marketing Manager is responsible for defining the digital strategy and ensuring its implementation in close collaboration with product managers and the external communications team. They must promote the company's brand and products across digital channels, while analyzing performance and optimizing strategies to maximize engagement and conversions.

Main Responsibilities and Activities: Digital Strategy: Develop the digital marketing strategy aligned with company objectives and ensure its implementation with product managers and the external communications team. Campaign Management: Participate with the external communications team in the planning, execution, and optimization of digital marketing campaigns (SEO, SEM, email marketing, social media, display advertising, etc.). Analysis and Reporting: Monitor the performance of campaigns and digital channels, analyze data, and prepare reports to measure ROI and KPIs. Content Marketing: Oversee the creation and distribution of high-quality digital content (blog articles, infographics, videos, etc.). Social Media Management: Participate with the external communications team in the development and management of social media communities, and in increasing brand engagement and visibility. Technological and Competitive Intelligence: Conduct ongoing monitoring of market trends and competitor activities in the digital sphere. Cross-departmental collaboration: Work closely with product managers, external communications, and sales teams to align marketing efforts. Budget management: Participate in managing the digital marketing budget and optimizing spending to maximize ROI. Training and management: Contribute to the digital upskilling within the company, primarily for members of the marketing and communications team.

Performance indicators: Conversion rate and new customer acquisition. ROI of digital marketing campaigns. Growth in audience and engagement on social media. Increased website traffic.

What we offer: Permanent contract, competitive salary. If you are already registered as a candidate

Desired Candidate Profile

Profile: Job Requirements: Education: Master's degree (Bac+5) in Marketing, Communication, or Digital Marketing. Professional Experience: 5-10 years of experience in a similar role. Knowledge and Skills: In-depth knowledge of digital marketing channels and tools (Google Analytics, Google Ads, Facebook Ads, etc.). Mastery of SEO and SEM techniques. Ability to analyze data and extract insights to optimize campaigns. Knowledge of content management platforms and CRM tools. Project management and budget management skills. Excellent command of IT tools and marketing software. Attitudes and Behaviors: Creativity and innovative thinking. Analytical mindset and meticulous execution. Strong interpersonal skills and ability to work in a team. Autonomy and proactivity. Curiosity and openness to new technologies. Excellent written and oral communication skills. Strong organizational and time management skills.