أخصائي تسويق رقمي

We are looking for a Digital Marketing Specialist to join the IDA team.

In this role, you will be at the heart of the digital strategy , responsible for defining innovative approaches aimed at optimizing the visibility of products and services online for different client accounts from various sectors of activity.

Your mission will also be to deploy these strategies with impact and to actively contribute to achieving set objectives, maximizing the performance and digital presence of clients.

Create and manage advertising campaigns on Google Ads and social media for different clients.

Analyze and optimize performance to maximize efficiency and profitability.

Conduct keyword research and competitive analysis to refine strategies.

Collaborating with marketing and sales teams to ensure alignment with business objectives.

To ensure constant monitoring of digital trends and developments in order to adapt strategies.

Desired Candidate Profile

You hold a Bac+3 or Bac+4 (Bachelor's degree or equivalent) and you have 1-3 years of experience in a similar or equivalent position .

You possess strong analytical skills , enabling you to interpret data and effectively optimize advertising campaigns.

You have excellent communication and collaboration skills , and you enjoy working in synergy with marketing and sales teams.

You have mastered the fundamentals of digital marketing as well as the best practices of online advertising, particularly on Google Ads (Search, Display, YouTube, Mobile App).

Recent Google Ads certifications are highly valued.

You also have a very good knowledge of paid advertising on social networks and understand the dynamics of web communities to analyze target audiences in detail.

Finally, you have a perfect command of French, both written and spoken , and English is a real asset.