Senior Manager Ecommerce

About the Role

Apparel Group is seeking an experienced and results-driven Senior Manager – E-Commerce to lead and expand its online business across e-commerce platforms and digital channels in Saudi Arabia. This full-time role focuses on developing and executing the e-commerce strategy, maximizing online sales and profitability, and enhancing customer experience.

Key Responsibilities

• Develop and execute the overall e-commerce strategy in alignment with business objectives.
• Drive online revenue, profitability, market share, and customer acquisition.
• Identify new business opportunities, digital channels, marketplaces, and growth initiatives.
• Manage the day-to-day performance of the company’s e-commerce website and online marketplaces, ensuring optimized product listings, pricing, promotions, inventory, content, and product visibility.
• Manage relationships with key marketplaces, e-commerce partners, and third-party platforms.
• Own e-commerce sales targets, budgets, forecasts, and profitability, developing promotional calendars and commercial initiatives.
• Work closely with the digital marketing team to develop and optimize performance-driven campaigns across various digital acquisition channels.
• Develop and monitor key e-commerce KPIs and performance dashboards, translating data and insights into actionable business recommendations.
• Lead, coach, and develop the e-commerce team, establishing clear KPIs and performance standards.
• Collaborate cross-functionally with Sales, Marketing, Finance, IT, Supply Chain, Customer Service, and Operations teams.

Qualifications and Experience

• 5-10 years of experience in e-commerce, marketplace management, digital marketing, commercial planning, and analytics.
• Demonstrated experience in team leadership.
• Proven ability to develop and execute e-commerce strategies that drive sales and profitability.
• Strong analytical skills to monitor KPIs, analyze performance, and make data-driven decisions.

Key Performance Indicators

Performance will be measured against key indicators including e-commerce revenue and growth, gross margin and profitability, conversion rate, website/app traffic, average order value (AOV), customer acquisition cost (CAC), return on advertising spend (ROAS), customer retention and repeat purchase rate, marketplace sales and ranking, inventory availability and sell-through, and customer satisfaction.

Reporting Structure

This Senior Management level role reports to the Head of E-Commerce, Commercial Director, or General Manager within the E-Commerce / Digital Commerce Department.

Work Environment

The role is based in Saudi Arabia and is a full-time position. The successful candidate will contribute to building a high-performance and customer-focused e-commerce culture within Apparel Group.