Marketing Manager

Job description

Additional Information:
This hotel is owned and operated by an independent franchisee,
FAS Hospitality Company L.L.C
. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Job Summary:
Responsible for developing, implementing, and managing the hotel's marketing, communications, digital marketing, social media, and promotional activities.
Supports the hotel's business objectives by increasing brand awareness, driving demand, strengthening guest engagement, and supporting revenue generation.
Works closely with the General Manager, Sales, Revenue Management, Operations, and other departments to ensure all marketing activities are aligned with the hotel's positioning, Marriott brand standards, and business priorities.
Education and Experience
Bachelor's degree in marketing, Communications, Business Administration, Hospitality Management, or a related field.
Previous experience in hotel marketing, hospitality, sales, communications, or a related professional area.
Experience with digital marketing, social media management, content creation, and promotional campaigns.
Knowledge of hotel operations and the hospitality industry is preferred.
CORE WORK ACTIVITIES
Managing Marketing Strategy
Develops and implements the hotel's annual marketing plan in alignment with business objectives.
Identifies opportunities to increase awareness, market share, guest engagement, and revenue.
Develops marketing campaigns based on target markets, guest segments, seasonal opportunities, and hotel priorities.
Monitors market trends, competitor activities, and customer preferences.
Coordinates marketing activities with Sales and Revenue Management teams.
Ensures marketing initiatives support the hotel's commercial and financial objectives.
Digital Marketing and Social Media
Manages the hotel's social media presence and digital communication channels.
Develops engaging and relevant content for social media platforms.
Coordinates photography, video, graphics, and other marketing materials.
Monitors online engagement, guest comments, reviews, and digital feedback.
Supports campaigns designed to increase direct bookings, brand awareness, and guest engagement.
Ensures digital content is accurate, current, professional, and aligned with brand standards.
Tracks digital marketing performance and recommends improvements.
Brand Management
Ensures all marketing communications are consistent with Marriott brand standards and hotel positioning.
Maintains consistency of logos, brand messages, images, promotional materials, and communication channels.
Works with departments to ensure the hotel's brand promise is reflected in guest-facing communications.
Reviews marketing materials before publication or distribution.
Supports brand initiatives, campaigns, and Marriott marketing programs.
Promotions and Campaigns
Plans and coordinates hotel promotions, packages, seasonal campaigns, and special offers.
Works with Food & Beverage, Rooms, Sales, and other departments to promote hotel products and services.
Coordinates promotional activities for holidays, special occasions, events, and local market opportunities.
Develops promotional content and communication materials.
Monitors campaign results and provides recommendations based on performance.
Public Relations and Communications
Supports positive awareness and reputation of the hotel within the local market.
Coordinates public relations activities and media opportunities when applicable.
Develops press releases, announcements, newsletters, and other communication materials.
Maintains professional relationships with media, business partners, community organizations, and relevant stakeholders.
Supports communication of hotel achievements, events, initiatives, and community activities.
Events and Hotel Activities
Supports the marketing and promotion of hotel events, meetings, celebrations, and special programs.
Coordinates promotional materials for hotel events.
Works with Operations and Sales teams to maximize awareness and participation.
Supports TakeCare, community, sustainability, associate engagement, and other hotel initiatives through appropriate communications.
Guest Engagement and Reputation
Monitors guest feedback and online reviews to identify opportunities for improvement.
Works with operational departments to communicate guest feedback and identify marketing opportunities.
Promotes positive guest experiences through storytelling and digital content.
Supports initiatives designed to strengthen guest loyalty and engagement.
Sales and Revenue Support
Works closely with the Sales and Revenue Management teams to support business generation.
This company is an equal opportunity employer.
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At Courtyard, we’re passionate about better serving the needs of travelers everywhere. It’s what inspired us to create the first hotel designed specifically for business travelers, and it’s why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We’re looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve – all while having fun.
In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

Preferred candidate

Years of experience

5+ years

Degree

Bachelor's degree / higher diploma