Marketing Specialist

Job Summary

Role Overview

The Marketing Specialist is responsible for planning and executing marketing strategies that enhance brand visibility generate leads and support business development efforts. The role combines marketing execution content creation client engagement and proposal support to drive growth and strengthen market positioning.

Key Responsibilities

Marketing & Brand Management

• Develop and implement marketing strategies and campaigns to promote the companys services and initiatives.

• Manage brand positioning and ensure consistency across all communication channels.

• Create and oversee content for social media website presentations and marketing materials.

• Plan and execute digital marketing campaigns (social media email marketing etc.).

• Monitor and analyze campaign performance and optimize based on insights.

• Stay up-to-date with market trends competitors and emerging digital tools.

Business Development Support

• Support the development and execution of sales and business development strategies.

• Conduct market research to identify potential clients sectors and opportunities.

• Assist in preparing proposals presentations and client pitches.

• Support RFP responses ensuring alignment with client requirements.

• Coordinate proposal submissions and follow-ups with clients.

• Contribute to lead generation initiatives and client acquisition efforts.

Content Creation & Proposals

• Develop high-quality presentations proposals and pitch decks.

• Create visual concepts layouts and branded materials that communicate ideas clearly.

• Support in designing and structuring project proposals with strong storytelling and visuals.

• Ensure all content reflects the companys identity and standards.

Client & Stakeholder Engagement

• Maintain professional communication with clients across various channels.

• Support the organization of events meetings and marketing activations.

• Participate in client meetings and industry events when required.

• Assist in preparing agendas presentations and follow-up documentation.

Reporting & Analytics

• Track marketing performance campaigns and engagement metrics.

• Maintain updated databases client lists and marketing records.

• Prepare regular reports on marketing activities leads and outcomes.

• Provide insights and recommendations to improve performance.

Operations & Team Support

• Support day-to-day marketing and business development operations.

• Collaborate with internal teams to align marketing efforts with company goals.

• Assist in administrative and coordination tasks when needed.

• Contribute to special projects initiatives and internal campaigns.

Flexibility & Commitment

• Demonstrate flexibility in handling multiple projects and deadlines.

• Be available for events activations or travel when required.

• Take initiative and ownership of assigned responsibilities.

• Adapt to after-hours commitments weekend work and travel requirements when necessary.

Qualifications :

• 25 years of experience in marketing business development or similar roles.
• Understanding of branding storytelling and digital marketing analytics.
• Strong skills in presentations and content creation.
• Excellent written and verbal communication skills.
• Strong organizational and multitasking abilities.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced dynamic environment.
• Ability to work under pressure meet deadlines and adapt to changing priorities.
• High level of professionalism discretion and confidentiality.
• Proficiency in Microsoft Office Suite Google Workspace Project Management tools and Adobe Suite or similar tools.

Remote Work :

No

Employment Type :

Full-time

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