Social Media & Digital Advertising Manager – Resta

Job Summary

Job Title

Social Media & Digital Advertising Manager Restaurants

Location

Remote or on-site within Saudi Arabia. Preference will be given to candidates currently residing in Saudi Arabia or familiar with the Saudi market.

Job Summary

We are looking for an experienced Social Media & Digital Advertising Manager with a minimum of 5 years of hands-on experience in digital marketing content creation and paid advertising campaigns. The ideal candidate must have proven experience in marketing restaurants cafés or food & beverage brands and a strong track record of generating measurable business results.

Priority will be given to candidates with extensive experience in TikTok Ads and Instagram Ads as well as Google Ads and Snapchat Ads.

Key Responsibilities

* Develop and execute digital marketing strategies for restaurants and cafés.

* Manage and grow social media accounts across all major platforms.

* Plan and create monthly content calendars aligned with promotions and seasonal campaigns.

* Write compelling marketing and advertising copy.

* Generate creative ideas for food photography promotional videos and customer engagement.

* Plan launch optimize and manage advertising campaigns on:

*TikTok Ads (High Priority)

*Instagram & Facebook Ads (High Priority)

*Google Ads

*Snapchat Ads

* Create lead generation and sales campaigns to increase orders reservations and customer engagement.

* Manage promotional campaigns for new menu launches seasonal offers and new branch openings.

* Target audiences based on demographics location interests and customer behavior.

* Coordinate with designers photographers videographers influencers and content creators.

* Monitor customer feedback comments and online reputation.

* Analyze campaign performance and provide weekly and monthly reports.

* Optimize advertising performance to improve ROI ROAS and reduce Cost Per Acquisition (CPA.)

* Conduct A/B testing for creatives ad copy audiences and landing pages.

* Stay up to date with the latest digital marketing trends and platform updates.

* Manage Meta Pixel TikTok Pixel Google Analytics Google Tag Manager and conversion tracking.

Qualifications

* Minimum 5 years of proven experience in digital marketing and paid advertising.

* Demonstrated experience marketing restaurants cafés or food & beverage brands.

* Advanced expertise in:

*TikTok Ads Manager

*Meta Ads Manager (Instagram & Facebook)

*Google Ads

*Snapchat Ads

* Strong copywriting and content creation skills.

* Excellent understanding of restaurant marketing strategies and customer behavior.

* Experience with local marketing campaigns and geo-targeting.

* Ability to generate measurable business growth through digital campaigns.

* Experience with food delivery platforms is an advantage.

المتطلبات

Required Skills

* Creative thinking and campaign planning.

* Strong analytical and reporting skills.

* Budget management and campaign optimization.

* Marketing copywriting.

* Understanding of restaurant branding and customer engagement.

* Excellent communication and teamwork skills.

* Ability to work independently and meet deadlines.

Key Performance Indicators (KPIs)

* Increase online orders and sales.

* Increase restaurant visits and reservations.

* Improve customer engagement and social media growth.

* Reduce Cost Per Acquisition (CPA.)

* Improve Return on Ad Spend (ROAS* Increase coupon and promotional offer redemption.

* Strengthen brand awareness and market presence.

Application Requirements

Applicants should submit:

* Updated CV.

* Portfolio showcasing previous campaigns.

* Examples of restaurant or food industry marketing projects.

* Details of advertising platforms managed.

* Average advertising budgets handled.

* Measurable campaign results (ROAS CPA Leads Sales etc.) .

* Relevant certifications (Google Ads Meta Blueprint TikTok Academy etc.) .

Preferred Candidates

* Experience in the Saudi Arabian market.

* Previous experience managing multi-branch restaurants or café brands.

* Proven success with TikTok Ads and Instagram Ads.

* Experience with influencers and content creators.

* Available to join immediately.

Required Skills:

Required Skills * Creative thinking and campaign planning. * Strong analytical and reporting skills. * Budget management and campaign optimization. * Marketing copywriting. * Understanding of restaurant branding and customer engagement. * Excellent communication and teamwork skills. * Ability to work independently and meet deadlines. Key Performance Indicators (KPIs) * Increase online orders and sales. * Increase restaurant visits and reservations. * Improve customer engagement and social media growth. * Reduce Cost Per Acquisition (CPA.) * Improve Return on Ad Spend (ROAS* Increase coupon and promotional offer redemption. * Strengthen brand awareness and market presence. Application Requirements Applicants should submit: * Updated CV. * Portfolio showcasing previous campaigns. * Examples of restaurant or food industry marketing projects. * Details of advertising platforms managed. * Average advertising budgets handled. * Measurable campaign results (ROAS CPA Leads Sales etc.) . * Relevant certifications (Google Ads Meta Blueprint TikTok Academy etc.) . Preferred Candidates * Experience in the Saudi Arabian market. * Previous experience managing multi-branch restaurants or café brands. * Proven success with TikTok Ads and Instagram Ads. * Experience with influencers and content creators. * Available to join immediately.

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