أخصائي تحسين محركات البحث

Job description

• Develop and implement strategies to improve search engine rankings and increase website visibility in search results.
• Conduct keyword research and analyze search trends to identify relevant opportunities.
• Enhance website content, meta tags, and descriptions in line with best practices.
• Monitor technical aspects of the site, including loading speed, indexing, crawling, and user experience.
• Analyze website performance using tools like Google Analytics and Google Search Console.
• Track keyword rankings and organic traffic, providing recommendations for improvement.
• Execute link-building strategies, both internal and external, following industry best practices.
• Conduct competitive analysis to identify performance improvement opportunities in search results.
• Collaborate with content, design, and development teams to enhance website visibility.
• Prepare regular reports detailing performance results, improvement metrics, and future recommendations.

Skills

• Bachelor's degree in marketing, digital marketing, information technology, or a related field.
• Minimum of two years of practical experience in search engine optimization (SEO).
• Proficiency with Google Analytics, Google Search Console, and SEO analysis tools.
• Understanding of technical SEO principles, content optimization, and link building.
• Strong analytical skills and the ability to interpret data and prepare reports.
• Continuous monitoring of search engine updates and best practices for improving online visibility.
• Excellent communication and organizational skills, with the ability to work within a team.