The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.
Job Description:
Key responsibilities: Understands the media landscape including leading and emerging media channels/partners (with a skew towards digital) Collaborates with internal team to contribute to day to day strategic work for client(s) Compiles analyses and interprets information from various research sources (proprietary syndicated client provided) Helps lead and/or participates in brainstorms Contributes to agency or client thought leadership Leverages audience data to support strategic deliverables Keeps a pulse on cultural trends and movements
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