Cards Portfolio Management Specialist

Job Summary

Job Title: Cards Portfolio Management Specialist

Term: 12 months

Location: Riyadh KSA

Division: Retail Banking/ Cards & Payments

Relevant experience:

• 8 -10 Years CardsPortfolio Management
• Customer lifecyclemanagement
• Spend and balance buildcampaign

Mandatory requirements:

• Cards Cross-border payments ecommerce and merchant partnerships
• Campaign execution customersegmentation and performanceanalytics

PURPOSE OF THE PROJECT
Strategic advisory and execution support for cards portfolio optimization initiatives spanning across key KPIs likeENR spend authorization etc. To drive growth in card activation customer engagement utilization balance buildthrough strategic planning campaign execution and portfolio optimizationleveraging data analytics merchantpartnerships and other lifecycle management tools

Key Activities
Core Responsibilities and Accountabilities

• Analyze portfolio trends and develop strategies to improve activation usage and retention
• Support to develop and implement strategies to grow the credit card portfolio in line with the business targets
• Support the initiatives related to customer engagement & balance build. This includes end to end management of campaigns across channels to grow spends and balances
• Support the credit card instalment plans strategy including design and construct of payment plansimplementation of an effective sales strategy and optimizing revenues
• Design and implement lifecycle campaigns and customer engagement programs and be responsible for end toend campaign management and driving appropriate customer communication.
• Collaborate with internal stakeholders and external partners to ensure smooth execution of all campaign andoffers
• Optimize portfolio performance through segmentation targeting and offer personalization.
• Provide execution support for campaign rollout tracking and reporting.
• Liaise with internal and stakeholders to align on campaign objectives and KPIs.
• Ensure compliance with internal approvals and regulatory requirements.
• Help manage the financial performance of the credit card portfolio.
• Develop financial forecasts and budgetsmonitor actual performance vs. targets & identify opportunities to mitigate any headwinds
  
  

KPIs

• Increase in plastic activation rate spend activation rate spend/card etc.
• Improve card utilization ENR/card installment sales.
• Manage credit limit increase and decrease activities
• Data driven portfolio campaigns along with pre campaign and post campaign results
• Customer engagement and activation metrics
• Development of new partnerships to supplement value for cardholders
• Portfolio growth and retention rates
• Timely execution of planned initiatives
  
  

Knowledge and Experience

• 8 -10 years in banking payments or consulting with a focus on credit card portfolio optimization digitalengagement card product management (Regional experience preferred)
• Bachelors degree or equivalent qualification. Advanced degree or MBA preferred
• Knowledge of Cards P&L Revenue Loyalty programs and campaign management will be a big plus
• Fluent English required Arabic fluency preferred
• Comfortable with significant client interaction and interest in building relationships
• Proven track record in campaign execution customer segmentation and performance analytics.
• Advanced Word Excel and PowerPoint skills required knowledge of Project Management tools preferred
• Analytical skills
  
  

Mandatory Skills**

1. Results-oriented with a strong drive for achieving targets and KPIs
2. Creative and innovative thinker with a passion for developing new solutions
3. Team player with strong leadership and project management skills
   
4. Customer-centric mindset with a focus on delivering exceptional service and value

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