Performance Marketing Specialist

About the Role
Calo is seeking a Performance Marketing Specialist to drive paid growth across one or two Calo markets. This full-time role involves managing paid media for either meal subscriptions, Calo Market (a multi-SKU commerce vertical), or both, requiring an understanding of how different verticals grow. The specialist will focus on analysis, testing, and strategic growth decisions rather than traditional campaign operations.
Key Responsibilities

Drive paid growth across assigned markets and verticals by running and optimizing campaigns on Meta, TikTok, Google, and other relevant channels.
Accountable for improving performance metrics such as CAC, marginal CAC, ROAS, payback, revenue, contribution margin, AOV, and LTV, connecting platform performance to business outcomes.
Build campaigns that reflect the commercial model of each vertical, considering acquisition quality, plan mix, payback, and retention for subscriptions, and catalog-led setups for Calo Market.
Structure Calo Market performance around categories, SKUs, promotions, margin, and inventory, collaborating with commercial, data, product, and creative teams.
Translate performance data into clear decisions and recommendations on budget, channel mix, campaign structure, creative direction, audience strategy, offers, and pacing.
Utilize AI and automation to streamline repetitive tasks such as reporting, campaign naming, pacing checks, QA, asset handling, and anomaly detection.
Conduct structured tests across creatives, audiences, bidding, offers, landing experiences, and campaign structures, and maintain measurement hygiene across tracking systems.

Qualifications and Experience

3–5 years of hands-on performance marketing experience across Meta, TikTok, and Google.
Experience managing budgets with clear business targets beyond media metrics.
Strong understanding of CAC, marginal CAC, ROAS, AOV, LTV, payback, revenue, and contribution margin.
Practical experience in ecommerce, marketplace, food, grocery, quick commerce, subscriptions, or other high-frequency consumer businesses.
Understanding of catalog or shopping campaigns, product feeds, SKU-level performance, promotion mechanics, and category-level reporting.
Experience using AI, automation, no-code tools, platform rules, scripts, reporting workflows, or agentic tools to reduce repetitive work.
Good understanding of web and app measurement, including GA4, pixels, SDKs, MMPs (*, Adjust), and server-side tracking concepts.
Ability to identify tracking, attribution, feed, delivery, or campaign issues and collaborate with relevant teams for resolution.
Strong analytical thinking and clear communication skills.
Comfort working across different markets, verticals, teams, and levels of ambiguity.

Success Metrics for the First 6 Months

Paid campaigns are structured according to the specific needs of assigned markets or clusters.
Subscription and Calo Market campaigns reflect their distinct economics, customer journeys, and performance goals.
Calo Market performance demonstrates clearer visibility across categories, SKUs, promotions, inventory, margin, and demand.
Recurring reporting, pacing checks, QA, and selected campaign workflows are automated or AI-assisted.
A consistent testing rhythm is established across creative, audiences, offers, bidding, and landing experiences, with learnings influencing budget and campaign decisions.
Stakeholders have a clear understanding of paid media performance and necessary adjustments.

Application Process
The hiring journey for this role includes a screening meeting with the TA team, a technical interview, a case study, and a culture-fit interview, followed by the offer stage.