Senior Conversion Rate Optimization manager

About the Role
Sohola is seeking a Senior Conversion Rate Optimization (CRO) Manager to enhance conversion performance across various digital platforms. This full-time role requires significant experience in the Saudi Arabian market, focusing on client websites, landing pages, e-commerce platforms, and digital funnels. The ideal candidate will be highly analytical and results-driven, with 5-10 years of experience in the field.
Role Overview
The Senior CRO Manager will analyze user behavior, identify conversion barriers, and develop data-driven hypotheses. This position involves leading structured experimentation programs to boost lead generation, customer acquisition, sales, and overall digital performance. It requires a strong combination of analytical skills, UX/UI understanding, performance marketing knowledge, user behavior insights, and experimentation expertise.
Key Responsibilities

Develop and lead CRO strategies for multiple client websites, landing pages, and digital campaigns.
Analyze user behavior, website performance, customer journeys, and conversion funnels to identify optimization opportunities.
Build and manage structured A/B testing and experimentation roadmaps.
Formulate hypotheses based on quantitative and qualitative data.
Conduct A/B tests, multivariate tests, usability tests, and other experimentation initiatives.
Analyze test results and translate findings into clear, actionable business recommendations.
Optimize landing pages for paid media campaigns to improve conversion rates, CPL, CPA, ROAS, and lead quality.
Enhance e-commerce funnels, including product pages, category pages, cart, checkout, and post-purchase journeys.
Identify friction points, drop-off areas, and usability issues throughout customer journeys.
Utilize heatmaps, session recordings, funnel analysis, and behavioral analytics to understand user behavior.
Collaborate with UX/UI designers to improve page structure, messaging, layouts, CTAs, forms, and overall user experience.
Work with developers to ensure accurate implementation of CRO recommendations and experiments.
Partner with Performance Marketing, SEO, Content, Creative, and Account Management teams to align CRO initiatives with client objectives.
Set up and validate conversion tracking, events, funnels, and measurement frameworks.
Develop CRO dashboards and regularly report performance, findings, and recommendations to internal teams and clients.
Present CRO strategies, experiment results, and optimization recommendations to clients and senior stakeholders.
Stay updated on digital behavior, e-commerce trends, and conversion best practices within the Saudi market.

Key Performance Indicators
Success in this role will be measured by improvements in:

Conversion Rate
Cost per Lead (CPL)
Cost per Acquisition (CPA)
Lead Quality
Revenue per Visitor
Checkout Completion Rate
Form Completion Rate
Landing Page Conversion Rate
A/B Testing Win Rate
Experiment Velocity
ROAS Improvement
Funnel Drop-off Reduction
Revenue Growth Generated Through CRO Initiatives

Candidate Profile
The ideal candidate relies on data, user behavior, experimentation, and continuous testing to improve digital experiences. They should be comfortable working in a fast-paced agency environment, managing diverse client industries, and clearly demonstrating how CRO initiatives contribute to measurable business results.