مدير وسائل التواصل الاجتماعي

Manage the company's professional accounts: Facebook, Instagram, TikTok, LinkedIn, WhatsApp Business, and other platforms as needed. Regularly update account information. Publish products, new releases, promotions, and company news. Maintain a professional and consistent brand image. Content creation: Prepare a publishing calendar. Create posts, stories, videos, and promotional content. Take and edit product photos. Produce short videos optimized for social media. Write copy, descriptions, and calls to action. Adapt content to each platform. Customer engagement and relations: Respond to private messages and comments. Guide customers and answer their product inquiries. Forward sales requests to the relevant department. Provide professional follow-up with leads generated through social media. Identify recurring customer needs and questions. Business development: Highlight available products and new releases. Promote offers and promotions. Generate leads through social media. Collaborate with the sales department to convert inquiries into sales. Participate in the implementation of promotional campaigns. Digital Advertising: Prepare and manage advertising campaigns on appropriate platforms. Define campaign objectives with management. Monitor advertising budgets. Analyze campaign results. Propose improvements to optimize performance. Monitoring and Analysis: Track social media trends. Observe competitor practices. Identify content that generates the most engagement. Monitor page statistics. Prepare periodic reports on digital performance. Key Performance Indicators (KPIs): Number of followers. Engagement rate. Reach of posts. Number of views. Number of messages received. Number of leads generated. Number of sales inquiries from social media. Lead conversion rate. Advertising campaign performance. Cost per prospect / cost per result. Professional relationships: Internal relationships: Management, Sales Department, Purchasing Department, Inventory Department, Accounting. External relationships: Clients, Prospects, Suppliers, Marketing/Communication Providers. Job responsibilities: The Social Media Manager is responsible for the proper management of the company's digital image, the regularity of publications, the quality of content, and the professional handling of interactions with clients and prospects. Any sensitive communication, special offer, or publication likely to commit the company must be approved by management before publication. Technical skills: Proficiency in Facebook, Instagram, TikTok, and LinkedIn. Proficiency in Canva or similar tools.Basic knowledge of photography and video. Proficiency in digital content writing. Knowledge of Meta Business Suite and advertising tools. Ability to analyze social media statistics. Personal qualities: Creativity. Organization. Responsiveness. Communication skills. Business acumen. Autonomy. Professional appearance. Ability to work towards objectives.

Desired Candidate Profile

Desired Profile: Education: Bachelor's degree (Bac+3) in communication, marketing, business, digital media, or a related field. Experience: Prior experience in social media management, digital marketing, or communication is preferred. Languages: French: Good level. Arabic: Fluent. English: An asset. If you meet these requirements, please submit your CV by clicking on the "Apply" tab. Algiers, Mohammadia