The Sales Development Representative (SDR) is a critical player in driving CEQUENS revenue growth. This role combines lead generation qualification and sales to convert prospects into paying customers. The ideal SDR is a highly motivated resultsoriented individual with a passion for technology and sales.
Main Areas of Responsibility:
Lead Generation:
Proactively identify research and contact potential customers within target industries.
Conduct indepth research on target accounts to understand their pain points and identify opportunities.
Utilize various prospecting techniques (cold calling email social media) to generate highquality leads.
Qualify leads based on predefined criteria to determine their fit and potential for conversion.
Appointment Setting
Schedule meetings and product demos for qualified leads with the sales team ensuring a smooth transition of lead information and requirements.
Follow up on leads at various stages of the sales funnel to ensure progression toward a sales opportunity.
Sales Pipeline Development:
Schedule and conduct product demonstrations and discovery calls to showcase CEQUENS value proposition.
Effectively communicate CEQUENS solutions and benefits to address customer needs.
Build and nurture strong relationships with prospects to establish trust and credibility.
Achieve and exceed monthly and quarterly lead generation and qualification targets.
Sales Closure:
Close smallvolume deals independently contributing directly to revenue generation.
Collaborate with the sales team to develop and execute sales strategies.
Utilize CRM to accurately track and manage sales activities and pipeline.
Provide valuable insights and feedback on lead quality sales process and market trends.
Data Management
Maintain accurate and uptodate records of all interactions with prospective clients in the CRM system.
Track and analyze lead generation activities and outcomes to refine strategies and improve effectiveness.
Collaboration and Feedback
Work closely with the sales and marketing teams to align strategies and share insights from client interactions.
Provide feedback on the lead generation process and participate in team meetings to discuss challenges and strategies for improvement.
Market and Competitive Intelligence
Stay informed about market trends and competitive offerings to effectively position CEQUENS solutions.
Use insights from the market to enhance conversations with potential clients and identify new sales opportunities.
Requirements
Education
Bachelors degree in Business Administration Marketing or a related field.
Experience
12 years of experience in sales development lead generation or a similar role preferably in the technology or telecommunications industry.
Experience with CRM software preferably Hubspot.
Skills
Strong communication skills both verbal and written with the ability to clearly convey information and engage potential clients in both English & Arabic.
Excellent organizational and time management skills capable of managing multiple tasks and priorities effectively.
Strong interpersonal skills with a proactive approach to establishing connections and building relationships
Ability to work in a fastpaced targetdriven environment and meet or exceed performance goals.
Analytical skills to evaluate the effectiveness of lead generation strategies and tools.