Regional Wholesale Manager Alex & Delta

Department:

Sales

Job Summary

Regional Growth & Route-to-Market Execution

• Build win-win long-term relationships with wholesale customers across the region(s)
• Deliver regional business plan sales volume and distribution targets across all wholesale sub-channels
• Drive horizontal growth through expansion of the wholesalers network and improved market coverage
• Drive vertical growth by increasing volume per outlet through execution of national and regional initiatives
• Execute and continuously optimize the regional Route-to-Market model to ensure effective coverage visit effectiveness and service quality
• Manage and control indirect distribution through the wholesale network to ensure healthy availability
• Monitor wholesalers stock levels and take corrective actions to maintain optimal considered inventory
• Track market pricing and recommend action plans in line with company guidelines
• Translate national wholesale priorities into clear regional action plans execution routines and follow-up

Strategy and Planning

• Implement wholesale loyalty programs and initiatives within the assigned region(s)
• Identify and pursue new business opportunities across different wholesale sub-channels
• Lead and develop the value chain for the assigned region(s) ensuring the Distribution Partner operates with a strong ROI mindset

Wholesale Execution & Brand Presence

• Ensure Red Bulls key plans initiatives and execution standards are implemented consistently across all regional wholesale customers
• Partner with Trade Marketing to deliver visibility activation and point-of-sale execution in line with national standards
• Drive execution excellence through clearly defined wholesale activation plans and relevant POS deployment
• Establish execution routines in-market audits and structured follow-up to close execution gaps
• Monitor competitor activity and regional market dynamics translating insights into clear corrective actions

Distribution Partner Management

• Build and manage strong day-to-day relationships with the Distribution Partner and sub-distributors within the assigned region(s)
• Maintain regular field engagement with DP management and sales teams to ensure priorities are executed in trade
• Track Distribution Partner field team performance and drive capability development through continuous coaching and training
• Lead structured coaching training and capability-building initiatives across all regional DP team levels
• Drive delivery of agreed KPIs through structured daily weekly and monthly performance reviews
• Run structured regional business reviews to track performance identify gaps and define must-win execution priorities

Reporting

• Report competitor activities and recommend clear action plans
• Ensure territory database and customer segmentation are accurate and regularly updated

Qualifications :

Bachelors degree

5 years of experience in sales preferably within FMCG

Solid experience in wholesale or traditional trade management

Proven experience leading teams and managing distributors at a regional level

Strong field leadership and people management capabilities

Solid commercial and analytical skills

Strong execution discipline and follow-up mindset

Ability to influence Distribution Partner teams and internal stakeholders

Hands-on results-oriented approach

Comfortable working in a fast-paced field-driven environment

Strong communication and reporting skills

Proficient in Excel PowerPoint and sales reporting tools

Remote Work :

No

Employment Type :

Full-time

Key Skills

• Loan Processing
• Sales Experience
• Account Management
• Banking
• Pricing
• Corporate Finance
• Customer Support
• Fair Housing Regulations
• Strategic Planning
• Underwriting
• Sales Management
• Channel Management

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