Creative Marketing Executive (vod)

Job Summary

Description

Role Overview:We are seeking a strategically-mindedCreative Marketing Executiveto lead the content vision for our VOD platform. You will sit at the intersection of brand marketing and digital productionturning high-level show launches into viral scroll-stopping content.

While you will have access to dedicated editors and community managers you are thearchitect of the Big Idea.You will be responsible for conceptualizing campaigns directing the production process and ensuring our platform remains a disruptive force in the Middle East entertainment landscape.

Key Responsibilities:

• Creative Concepting:Develop original content pillars and hooks for new show launches focusing on high-engagement formats
• Production Architecture:Act as the lead for video shoots drafting creative briefs and storyboards that ensure the final product aligns with the initial vision.
• Influencer & Talent Direction:Provide creative direction and scripts for platform talent and external influencers ensuring collab content is authentic while hitting brand messaging.
• Agile Content Capture:Occasionally shoot and perform light lo-fi edits (e.g. for TikTok/Reels) when rapid trend-reactive content is required.
• Creative Strategy & Performance:Collaborate with the Performance Marketing team to ensure organic assets are optimized for scroll-stopping mechanics (the first 3 seconds).
• Content Lifecycle Management:Develop sustain creative strategies to keep shows relevant weeks after their premiere through theories and social snippets.
• Trend Hunting:Identify emerging digital entertainment trends in the MENA region and translate them into actionable content briefs.

Requirements

• Bachelors degree in business/ marketing or ay other related field.
• 23 years of experience preferably with a background or strong understanding of digital entertainment
• VOD & Media Literacy:A deep understanding of digital entertainment and what makes content viral in the Middle Eastern market.
• Producer Mindset:Expert ability to direct a production processfrom initial script to final editwithout being the primary editor.
• Bilingual Fluency:Professional proficiency inArabic and Englishis mandatory for scripting and directing localized content. Strategic Intuition:You understand thewhybehind retention metrics and can iterate creative concepts based on audience data.
• Technical Familiarity:Comfortable with mobile-first tools (e.g. CapCut) for quick reactive content needs.

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