Performance Marketing Specialist

Job Summary

We are looking for a Performance Marketing Specialist to manage paid acquisition campaigns and
continuously improve the relationship between media spend traffic quality conversion and
revenue.
The Performance Marketing Specialist manages and optimizes our paid digital acquisition
campaigns initially focused on Google Ads and Meta Ads with future expansion into additional
channels as the business scales. This is a hands-on role combining paid media data analysis
conversion optimization creative testing and e-commerce growth.

Qualifications :

Key Responsibilities:

• Google Ads Management: Own execution across search Performance Max shopping brand/non-brand and remarketing campaigns continuously optimizing structure keywords audiences and bidding toward profitable growth.
• Meta Ads Management: Manage Facebook and Instagram prospecting retargeting and catalogue campaigns testing creative and audiences while distinguishing platform metrics from real business outcomes.
• Budget Management: Monitor spend CPA/CAC ROAS and revenue against approved targets; identify when to scale reduce or reallocate spend.
• Performance Optimization: Continuously optimize bids targeting creatives feeds landing pages and campaign structures based on statistically meaningful data.
• E-Commerce Funnel Understanding: Diagnose whether underperformance stems from media creative audience product pricing website or tracking.
• Campaign Structure: Build scalable campaigns organized by brand/non-brand category intent and funnel stage avoiding unnecessary fragmentation.
• Product & Feed Management: Work with the E-Commerce Specialist to ensure feed accuracy (titles pricing availability images) and resolve Merchant Center issues.
• Creative Testing: Partner with the Art Director AI Content Creator Graphic Designer and Social Media Specialist to test hooks formats offers and messaging for acquisition efficiency.
• Landing-Page Optimization: Work with E-Commerce on message match page speed mobile UX and checkout flow since paid performance cant be optimized independently of the website.
• CRM Campaigns: Collaborate with the E-commerce team to align CRM activity with paid media and sync audiences into ad platforms for retargeting exclusion and lookalike building.
• Manage CRM performance: Manage end-to-end campaign execution collaborate with the creative team to develop campaign assets define target audiences and messaging monitor and analyze Email & WhatsApp campaign performance to identify insights and optimize future campaigns.
• Tracking & Attribution: Maintain accurate measurement across Google Ads Meta GA4 and Google Tag Manager resolving discrepancies and avoiding over-reliance on any single dashboard.
• Audience Segmentation: Build and test audiences across new customers existing customers and engagement stages using first-party data where available.
• Seasonal & Commercial Campaigns: Plan paid-media activity around major commercial periods (Ramadan Eid Saudi National Day seasonal launches End-of-Year) preparing budgets audiences and creatives ahead of launch.
• Daily & Weekly Optimization: Maintain a structured routine: daily monitoring of spend/ROAS/anomalies weekly review of performance metrics/trends creative performance and CRO opportunities.
• Prepare regular reports covering business results (spend revenue ROAS CAC orders) channel and campaign performance product/category revenue creative performance and full-funnel metrics each answering what happened why whats changing and whats expected next.

Qualifications & Skills:

• 24 years of hands-on performance-marketing experience with strong Google Ads and Meta Ads expertise.
• Proven e-commerce advertising experience and strong understanding of ROAS CAC/CPA and conversion funnels.
• Experience with campaign optimization budget management and GA4 or equivalent analytics platforms.
• Experience running email and WhatsApp campaigns including audience segmentation and performance analysis.
• Saudi/GCC e-commerce retail or home/lifestyle/fashion experience.
• Google Merchant Center Performance Max Demand Gen and product-feed management experience.
• Google Tag Manager Meta Pixel/Conversions API
• Snapchat/TikTok advertising experience
• Essential: Google Ads Meta Ads Manager GA4 Google Merchant Center Product-feed tools Google Sheets/Excel.
• Preferred: Google Tag Manager Meta Pixel/Conversions API Looker Studio Search Console.
• Strong understanding of conversion tracking attribution UTM tracking audience segmentation bidding strategies and performance reporting is expected.

Remote Work :

Yes

Employment Type :

Full-time

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