Social Media Manager

Job Summary

We are looking for a Social Media & Community Executive to manage and grow the companys social media presence and build an engaged digital community around our brand and products.

The role combines social media strategy content planning community engagement audience growth and performance analytics. The ideal candidate understands how to turn social media platforms into effective channels for brand awareness engagement website traffic lead generation and customer relationships.

Key Responsibilities

• Develop and execute social media strategies aligned with the companys marketing and business objectives.
  
• Manage the companys presence across Facebook Instagram LinkedIn TikTok X and other relevant platforms.
  
• Create and manage monthly content calendars and platform-specific publishing schedules.
  
• Plan content themes campaigns formats and publishing strategies based on audience behavior and platform requirements.
  
• Collaborate with Content Design Video and Marketing teams to produce engaging high-quality content.
  
• Adapt content to each platforms audience format tone of voice and algorithm.
  
• Write compelling captions headlines hooks calls to action (CTAs) and short-form social media copy.
  
• Maintain a consistent brand voice and messaging across all social media channels.
  
• Monitor comments direct messages brand mentions reviews and audience conversations.
  
• Respond to audience inquiries comments and feedback professionally and in accordance with company guidelines.
  
• Build meaningful relationships with followers customers partners creators and relevant online communities.
  
• Develop initiatives to increase engagement encourage audience participation and generate user-generated content (UGC).
  
• Monitor social media trends viral formats emerging platforms competitor activities and relevant industry conversations.
  
• Identify relevant trends and transform them into timely content opportunities.
  
• Support marketing campaigns product launches announcements events and promotional activities.
  
• Coordinate with influencers content creators and strategic partners when required.
  
• Monitor brand sentiment and escalate sensitive complaints or reputational risks to the relevant team.
  
• Track and analyze performance metrics including reach impressions engagement rate follower growth video views shares saves clicks and conversions.
  
• Prepare regular performance reports and provide actionable recommendations for improvement.
  
• Test different content formats topics hooks publishing times and creative approaches to improve results.
  
• Collaborate with the Performance Marketing team to align organic social media activities with paid campaigns.
  
• Ensure all published content follows brand guidelines and maintains consistent messaging and quality.
  

Requirements

• 46 years of hands-on experience in Social Media Management Community Management Digital Marketing or a related role.
  
• Proven experience managing social media accounts for a company brand digital platform or technology product.
  
• Strong understanding of major social media platforms their audiences content formats and growth strategies.
  
• Experience developing content strategies editorial calendars and audience engagement initiatives.
  
• Excellent copywriting skills including captions hooks headlines and calls to action.
  
• Ability to analyze social media performance and make data-driven decisions.
  
• Good understanding of social media analytics engagement metrics and reporting tools.
  
• Ability to identify relevant trends and respond quickly with creative brand-appropriate content.
  
• Strong communication interpersonal and community management skills.
  
• Creative mindset attention to detail and a proactive approach to problem-solving.
  
• Ability to manage multiple platforms campaigns and deadlines simultaneously.
  
• Fluency in Arabic and good written and spoken English.
  

Preferred Qualifications

• Experience working with SaaS technology products digital platforms marketplaces or PropTech.
  
• Experience managing social media for both B2B and B2C audiences.
  
• Experience building a brands social media presence and digital community from the ground up.
  
• Experience creating LinkedIn content for B2B audiences and thought leadership.
  
• Experience with TikTok Instagram Reels short-form video and trend-driven content.
  
• Basic knowledge of graphic design or video editing tools.
  
• Experience managing influencer collaborations creator partnerships and UGC campaigns.
  
• Familiarity with Meta Business Suite LinkedIn Analytics TikTok Analytics Google Analytics Hootsuite Buffer or similar tools.
  
• Knowledge of social listening brand monitoring and sentiment analysis.
  
• Experience working in startups digital businesses or technology-driven environments.
  

Required Skills:

46 years of hands-on experience in Social Media Management Community Management Digital Marketing or a related role. Proven experience managing social media accounts for a company brand digital platform or technology product. Strong understanding of major social media platforms their audiences content formats and growth strategies. Experience developing content strategies editorial calendars and audience engagement initiatives. Excellent copywriting skills including captions hooks headlines and calls to action. Ability to analyze social media performance and make data-driven decisions. Good understanding of social media analytics engagement metrics and reporting tools. Ability to identify relevant trends and respond quickly with creative brand-appropriate content. Strong communication interpersonal and community management skills. Creative mindset attention to detail and a proactive approach to problem-solving. Ability to manage multiple platforms campaigns and deadlines simultaneously. Fluency in Arabic and good written and spoken English. Preferred Qualifications Experience working with SaaS technology products digital platforms marketplaces or PropTech. Experience managing social media for both B2B and B2C audiences. Experience building a brands social media presence and digital community from the ground up. Experience creating LinkedIn content for B2B audiences and thought leadership. Experience with TikTok Instagram Reels short-form video and trend-driven content. Basic knowledge of graphic design or video editing tools. Experience managing influencer collaborations creator partnerships and UGC campaigns. Familiarity with Meta Business Suite LinkedIn Analytics TikTok Analytics Google Analytics Hootsuite Buffer or similar tools. Knowledge of social listening brand monitoring and sentiment analysis. Experience working in startups digital businesses or technology-driven environments.

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