5-8 years of experience in B2B content marketing, content writing, or copywriting.
Experience in HR services, recruitment, outsourcing, professional services, or SaaS is highly preferred.
Proven portfolio covering SEO articles, landing pages, case studies, LinkedIn content, and short-video scripts.
Demonstrated ability to create content that improves business metrics such as website traffic, engagement, lead generation, conversion rates, or search rankings.
Strong understanding of SEO, content strategy, buyer personas, customer journeys, and performance analysis.
Knowledge of Egypt’s HR and employment landscape is a plus.
Hands-on experience with Google Workspace, Google Analytics, Google Search Console, Ahrefs or Semrush, Screaming Frog, LinkedIn, Zoho CRM, Zoho Campaigns, Canva or Adobe Express, and AI content tools.