Category & Shopper Insights Manager

Department:

Sales

Job Summary

Category Analysis & Insights

• Track and analyze the energy category; whats growing whats not and why.
• Build category stories and selling decks the key account team can take into retailer meetings.
• Support range reviews and joint business planning with solid data behind every recommendation.

Category Management Projects

• Lead CatMan projects with key retailers; assortment reviews planogram and space planning shelf layout and flow.
• Work face to face with retailer category teams to improve category performance in their stores and position Red Bull as the preferred category partner.
• For non-top customers provide initiatives and support to Key Account Managers so they can implement them themselves.

Retail Audit & Sell-Out Data

• Manage our data providers; contracts quality coverage.
• Own the regular reporting: share distribution pricing rate of sale. Flag what needs attention before it becomes a problem.
• Handle ad-hoc deep dives for sales and marketing when questions come up.

Portfolio & Promo

• Analyze SKU and pack performance to guide range decisions; what to push what to fix what to delist.
• Evaluate promos: whats working whats not and how we should adjust depth frequency and mechanics by channel.
• Feed insights into the annual business plan.

Shopper Research

• Brief and manage shopper research with agencies; purchase decision trees path to purchase shopper missions segmentation.
• Turn findings into practical in-store recommendations: assortment placement activation.
• Make sure shopper learnings properly reach the people who need them: trade marketing key accounts and field sales.

Qualifications :

• 5 years of experience in category management shopper insights or commercial analytics.
• FMCG background is a must beverage industry is a plus.
• Hands-on experience with retail audit and sell-out data (e.g. Nielsen retailer EPOS/loyalty data).
• Experience running Category Management projects with retailers including space and assortment work.
• Experience briefing and applying shopper research with agencies.
• Strong analytical skills with the ability to turn data into clear actionable stories.
• Excellent interpersonal communication and presentation skills; comfortable presenting to senior stakeholders and retail customers.
• Advanced Excel and PowerPoint; BI tools (Power BI Tableau) are a plus.
• Ability to work collaboratively across sales marketing and trade marketing teams.
• Proactive and organized; able to balance regular reporting projects and ad-hoc requests.
• Bachelors degree in business marketing economics or a related field.

Remote Work :

No

Employment Type :

Full-time

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