Social Media & Brand Content Specialist

Job Summary

This role focuses on the creative community and brand-building side of the business. This person will act as the bridge between creative teams and international offices managing the social calendar organic content local activations and cross-channel brand presence.

Key Responsibilities
Content Strategy & Social Media Management: Develop and execute organic social media plans maintaining a vibrant online presence across platforms for HOH GoBill and WellCart.
Creative Coordination (US & Cairo): Act as the core coordinator between content creators copywriters and graphic designers. Sync regularly with both the US and Cairo offices to align on brand asset guidelines and messaging.
Video & Content Production Support: Generate creative ideas for engaging video content (e.g. Reels TikToks Shorts). Coordinate the scripting filming logistics and post-production flow.
Market Research & Competitor Analysis: Conduct quarterly competitor analysis and market research regarding local industry trends pricing strategies new services and customer demands.
Lifecycle Marketing (Email & SMS): Draft design and schedule promotional email and SMS campaigns. Plan internal sales initiatives and patient-exclusive discounts or bundles.
On-Ground Activations & Events: Coordinate physical marketing initiatives such as in-clinic booths brochures catalogs local events and employer branding initiatives (e.g. HOHs FamBam) in partnership with the operations team.
Cross-Border Workflow Optimization: Establish a seamless content-approval pipeline between the US and Cairo teams utilizing project management tools (e.g. Asana ClickUp or Trello) to align timezone gaps and meet tight posting deadlines.
Community Management & Engagement Strategy: Develop a brand tone of voice guide for answering comments DMs and reviews. Actively engage with the audience on social platforms to foster community trust and boost organic algorithm reach.
Influencer & Local Partner Outreach: Identify and build relationships with micro-influencers local community figures or healthcare advocates for content collaborations takeovers and cross-promotions.
User-Generated Content (UGC) Strategy: Create campaigns that incentivize patients clients or employees (like the FamBam initiative) to create organic content reviews and testimonials that can be repurposed across channels.
Asset Lifecycle Asset Management: Organize and maintain a clean centralized digital asset library (e.g. Google Drive Dropbox) so that both regional offices have instant access to approved b-roll photography templates and historical campaign materials.

Key Qualifications & Experience
Experience: 1-3 years of experience in Social Media Management Content Coordination or Brand Marketing. Experience handling communication across cross-border/multicultural teams (e.g. US and Egypt) is highly preferred.
Skills & Competencies:
Excellent English and Arabic copy/content writing skills.
Flair for visual storytelling with a strong eye for design aesthetic trends and short-form video formatting (Reels/TikTok).
Strong project management and organization skills to juggle multi-brand campaigns (HOH GoBill WellCart).
Tools:

Familiarity with social media management tools (e.g. Later Hootsuite) basic design/video tools (e.g. Canva CapCut) and email marketing platforms (e.g. Mailchimp Klaviyo).

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