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Digital Marketing Manager – Performance Marketing & Media Buying

Location: Nasr City, Cairo, Egypt (On-site)

Employment Type: Full-time

Schedule: Flexible 8-hour shifts, mainly afternoon/evening

Organization: Windsor University USA – Washington, D.C.-based

Windsor University USA is looking for an experienced, results-driven Digital Marketing Manager to lead our performance marketing, media buying, and search marketing efforts, with a focus on generating qualified student leads and enrollments for our MBA, diploma, and English-language programs across the United States and international markets.

The ideal candidate is both a strategic thinker and highly hands-on — someone who can independently plan, build, run, optimize, and report on campaigns across multiple platforms.

Key Responsibilities1. Media Buying & Campaign Management

• Plan, launch, and manage paid campaigns across:

– Meta (Facebook & Instagram)

– Google Ads (Search, Display, Performance Max)

– YouTube Ads

– TikTok Ads

• Build campaign structures, audiences, bidding strategies, and placements

• Run lead-generation, conversion, remarketing, and retargeting campaigns

• Manage and allocate advertising budgets efficiently across platforms

• Test new audiences, markets, and platforms based on performance data

2. SEO & Search Marketing

• Conduct keyword research for programs, competitors, and target markets

• Optimize website and landing pages for search (on-page SEO)

• Monitor rankings, organic traffic, and Google Search Console

• Align paid search and SEO strategies around high-intent keywords

3. Lead Generation & Enrollment Marketing

• Generate qualified leads, focusing on lead quality rather than engagement alone

• Work with the admissions team to track leads from first click to enrollment

• Improve landing-page and lead-form conversion rates

• Reduce cost per lead and cost per enrollment over time

4. Tracking & Analytics

• Set up and maintain Meta Pixel, TikTok Pixel, Google Tag Manager, and GA4

• Configure conversion events, UTM parameters, and attribution

• Implement Meta Conversions API (CAPI), Google Enhanced Conversions, and offline conversion imports from the CRM

• Identify and resolve tracking and measurement issues

5. Reporting & ROI

• Prepare weekly performance reports and monthly ROI reports for university leadership

• Track and analyze key KPIs, including:

– Cost Per Lead (CPL)

– Cost Per Acquisition (CPA)

– Cost Per Click (CPC) and Click-Through Rate (CTR)

– Conversion Rate

– Return on Ad Spend (ROAS)

– Cost per qualified lead and cost per application

– Customer Acquisition Cost (CAC) / cost per enrollment

– Marketing Efficiency Ratio (MER) / blended ROAS across all platforms

– Video hook rate / thumb-stop rate (TikTok, Reels, YouTube)

– Overall marketing ROI

• Provide data-backed recommendations on budget allocation and scaling

• Prepare monthly forecasts and budget plans

6. Ad Creative Testing & Market Research

• Provide creative briefs and direction to the design and content team based on performance data

• A/B test ad creatives, headlines, and formats, and identify top-performing ads

• Analyze competitor universities' advertising and market trends

• Ensure all ads accurately represent university programs, admissions requirements, and tuition

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Minimum 3 years of hands-on media buying / performance marketing experience

• Proven results managing Meta Ads and Google Ads campaigns

• Practical experience with TikTok Ads and/or YouTube Ads

• Working knowledge of SEO (keyword research, on-page optimization, Search Console)

• Strong understanding of GA4, Google Tag Manager, pixels, Conversions API, and server-side/offline conversion tracking

• Experience managing advertising budgets and reporting ROI to management

• Excellent written and spoken English

• Highly organized, self-motivated, and able to work independently

Strongly Preferred

• Experience in higher education, online learning, or student recruitment marketing

• Experience targeting U.S. and international audiences

• Experience with CRM systems and marketing automation

• Familiarity with LinkedIn Ads

Location Requirement

On-site at our Nasr City office (near El Tayaran Street / Al Hay As Sabea). Candidates should preferably live within approximately 30 minutes of the office. The schedule may align with U.S. Eastern Time when required.

What We Offer

• Competitive salary based on qualifications and experience

• Performance-based bonus opportunities

• Experience managing campaigns in U.S. and international markets

• Professional development in international higher education marketing

• Opportunities for career growth and advancement

Application Process

Applicants should be prepared to provide:

1. An updated CV

2. A brief summary of their media buying and SEO experience

3. Examples of campaigns they personally managed, with results (budget, CPL, CPA, leads, ROAS)

4. A list of advertising platforms they have managed

5. A sample performance report (with confidential data removed)

Apply here: https://windsoruniversity.us/careers/available-jobs/employee-information-form/

English Proficiency Test (free): https://windsoruniversity.us/duolingo/

Interview Process

• Initial online interview to discuss previous campaigns and technical knowledge

• In-person interview at our Nasr City office, usually held on Saturdays

• Applicants can expect a response within approximately one week after completing the required steps

Important Note: We are looking for a performance-focused marketer with proven paid advertising results. This role is not suited for candidates whose experience is limited to organic social media management or content posting.

Recruitment is conducted on a rolling basis. Early applications are encouraged.

• Learn more: https://windsoruniversity.us/