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JOB RESPONSIBILITIES:

*Conduct 2–3 field visits weekly to collect market insights and monitor trade activities.

*Conduct and maintain competitor market studies, covering pricing, distribution, brand visibility, shelf share, and promotional activities.

*Prepare detailed reports after each trade visit.

*Monitor loyalty application performance and submit weekly reports covering new registrations, points earned, and top-redeeming SKUs.

*Develop brand visibility initiatives, trade marketing materials, and pricing strategies.

*Coordinate with the Creative Lead on trade marketing materials when assigned by the Marketing Team Lead.

JOB REQUIREMENTS:

*Bachelor's degree in Marketing, Business Administration, or a related field.

*2–4 years of experience in Trade Marketing or Field Sales Support, preferably in electrical, industrial, or FMCG distribution.

*Strong analytical skills with the ability to conduct competitor analysis and market studies.

*Proficiency in Microsoft Excel and reporting.

*Willingness and ability to conduct regular field visits.