أخصائي تسويق علاقات العملاء (CRM)

Responsibilities:

• Develop and execute CRM strategies for the Saudi market to improve customer engagement, conversion, and retention.
• Monitor customer behavior across the website and mobile application, including browsing, cart activity, purchases, and customer journeys.
• Manage and optimize Abandoned Cart campaigns to recover potential lost sales.
• Plan and execute Push Notifications, SMS, Email, and in-app campaigns based on customer behavior and lifecycle stages.
• Create customer segments based on purchase history, behavior, interests, engagement, and other relevant data.
• Develop automated customer journeys and triggers to deliver personalized messages at the right time.
• Monitor campaign performance and analyze key metrics such as Open Rate, CTR, Conversion Rate, Revenue, Retention, and Customer Engagement.
• Conduct A/B testing for campaign messages, timing, offers, and customer segments to improve performance.
• Coordinate with the Marketing, E-commerce, Content, and Performance Marketing teams to ensure CRM campaigns support overall business objectives.
• Prepare regular CRM performance reports and provide actionable recommendations based on customer data.
• Stay updated on Saudi consumer behavior, market trends, and CRM best practices.

Requirements:

• 2–4 years of experience in CRM Marketing, E-commerce Marketing, Lifecycle Marketing, or Retention Marketing.
• Saudi market experience is a MUST.
• Strong understanding of customer lifecycle and retention strategies.
• Hands-on experience with Abandoned Cart, Push Notifications, SMS, Email Marketing, and In-App campaigns.
• Experience working with E-commerce websites and mobile applications.
• Strong understanding of customer segmentation, automation, and behavioral targeting.
• Good analytical skills and ability to interpret campaign and customer data.
• Experience with CRM/CDP or marketing automation platforms is preferred.
• Good knowledge of GA4, customer analytics, and tracking tools is a plus.
• Strong English communication skills.
• Arabic is required, with strong understanding of Saudi customers and communication style.
• Ability to work full-time, on-site.