Product Marketing Manager

Job Summary

Role Overview

The Product Marketing Manager owns positioning go-to-market launches and adoption for company products. The role sits between Product/R&D Marketing and Sales. It turns product capabilities into clear value for each target segment and feeds market and customer insight back into the product roadmap.

Key Responsibilities

• Go-to-market: Own GTM plans for new products features and major releases from planning through post-launch review. Prioritize markets and segments and run a tiered launch model (major / minor / silent).
• Positioning & messaging: Build and maintain positioning value propositions and messaging for each ideal customer profile (ICP) and buyer persona in languages e.g. Arabic and English. Clearly explain how the product differs from competitors and alternatives.
• Market & competitive intelligence: Research customers the market and competitors to find opportunities pain points trends and differentiation. Track competitor pricing features and positioning.
• Product partnership: Work with Product/R&D to bring customer and market input into requirements user stories and roadmap priorities. Validate features against customer needs before launch.
• Pricing & packaging: Help define plans tiers and trial or freemium mechanics using win/loss data and competitive data.
• Adoption & onboarding: Own the customer activation journey from signup or purchase to first value. Use onboarding emails in-product messaging and help content to cut time-to-value.
• Sales enablement: Create product briefs one-pagers decks demo scripts battlecards objection-handling guides and FAQs. Run enablement sessions for the Sales and Business Development teams.
• Campaigns & content: Plan and run product campaigns webinars demos events newsletters and landing pages together with Marketing.
• Launch communications: Own internal and external launch communications and keep messaging consistent across the website product sales materials and channels.
• Feedback loop: Collect structured feedback from customers Sales and win/loss reviews. Use it to improve positioning onboarding and the roadmap.
• Measurement: Track the KPIs below report monthly and turn the results into concrete actions.
  
  

Requirements

• Bachelors degree in Marketing Business Communications or a related field.
  

• 5-7 years of experience in product marketing B2B marketing go-to-market or a related role.
• Strong understanding of positioning messaging customer segmentation and GTM strategy.
• Excellent communication analytical project management and stakeholder management skills.
• Strong commercial and customer-focused mindset with the ability to work independently and take ownership.
• Excellent English communication skills and proficiency in relevant marketing analytics CRM and collaboration tools.

Working Conditions:

-Working hours: 15 hours per week

- one day working on-site

- Location: El-Mohandesen

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