Marketing Automation Analytics Lead

Job Summary

Job Description

We are seeking a Marketing Automation & Analytics Lead to lead our datadriven marketing initiatives. This role is pivotal in analyzing user behavior deriving actionable insights and implementing strategies that enhance user engagement and retention. The ideal candidate will possess strong analytical skills proficiency in marketing automation tools and the ability to collaborate across teams to drive marketing success.

Key Requirements

Experience: Minimum of 5 years in marketing roles with a focus on:

• Conducting A/B testing to optimize performance

• Developing and executing marketing campaigns

• Segmenting audiences for targeted outreach

• Analyzing data to inform strategies

• Collaborating crossfunctionally with various teams

Technical Skills:

• Proficiency in marketing automation platforms (e.g. WebEngage Odoo Marketing Cloud)
• Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies
• Experience with analytics tools (e.g. Google Analytics Mixpanel)
• Language Proficiency: Fluent in both English and Arabic with excellent written and verbal communication skills
• Education: Bachelors degree in Marketing Business Data Science or a related field

Key Responsibilities:

• Campaign Management: Design implement and optimize multichannel marketing campaigns using automation tools to drive user engagement and conversion.
• Data Analysis: Analyze user behavior and campaign performance data to derive actionable insights and inform marketing strategies.
• A/B Testing: Conduct A/B tests to evaluate and enhance campaign effectiveness and user experience.
• Segmentation: Develop and manage detailed user segmentation strategies to ensure personalized and targeted marketing efforts.
• Crossfunctional collaboration: Work closely with product sales and customer service teams to align marketing strategies with business objectives.
• Reporting: Prepare and present regular reports on campaign performance providing actionable recommendations for improvement.

Key Skills

• Adobe Analytics
• Data Analytics
• SQL
• Attribution Modeling
• Power BI
• R
• Regression Analysis
• Data Visualization
• Tableau
• Data Mining
• SAS
• Analytics

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