senior Social Media Specialist

Full job description

Company Description MLG is a leading provider of innovative technologies, advanced mobility solutions, and aerospace innovations across the MENA region. The company offers a broad portfolio of services, including digital transformation, software development, system and process automation, hardware design, and in-house manufacturing. MLG also delivers self-service platforms, banking and financial solutions, and turnkey integrated solutions tailored to diverse client needs. By integrating autonomous aerial vehicles, eVTOLs, drones, and connected vehicle technologies with vertiport infrastructure, MLG advances passenger transportation, smart logistics, and smart city management. The organization is committed to sustainable, intelligent mobility and logistics solutions that enhance efficiency, connectivity, and environmental responsibility, particularly in the UAE and wider region.

Role Description The Senior Social Media Specialist is an on-site role based in Katamya, Egypt. This position is responsible for planning, creating, and managing social media content across multiple platforms to enhance brand visibility and engagement. Day-to-day tasks include developing social media campaigns, publishing posts, monitoring performance metrics, and optimizing content based on analytics. The role also involves collaborating with marketing and communications teams, managing online communities, responding to audience interactions, and staying updated on industry trends and platform best practices. The Senior Social Media Specialist will support broader digital marketing initiatives and ensure that all social media activities align with MLG’s brand voice and strategic objectives.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience in planning and executing campaigns across major platforms.

• Proficiency in Social Media Content Creation, including copywriting, visual coordination, and adapting content to different channels.

• Solid foundation in Marketing principles, with the ability to align social media initiatives to overall marketing strategies and business goals.

• Excellent Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.

• Proven experience in a social media or digital marketing role, preferably at a senior or lead level within technology or mobility-related industries.

• Ability to analyze social media metrics, use insights to refine strategies, and present performance reports to stakeholders.

• Strong organizational and time-management skills, with the capacity to manage multiple channels, campaigns, and deadlines.

• Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent professional experience.

• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, Google Analytics, or similar platforms).