محلل أعمال UX

Job Description

The UX Business Analyst acts as the interface between business challenges, user needs, and the product and technical teams. Their role is to understand business issues and usage patterns, translate them into functional requirements and relevant user experiences, and then support their implementation through to validation. They thus contribute to designing useful, simple, accessible digital products and services that are aligned with business objectives.

Main responsibilities:

1. Business needs analysis: Gather and analyze needs from business units and stakeholders. Identify challenges, constraints, objectives, and success criteria. Facilitate scoping and requirements gathering workshops. Map business processes and identify pain points. Challenge requests to uncover the true need behind the proposed solution. Formalize functional requirements and business rules.
2. UX Analysis and Research: Understand user needs, behaviors, and pain points. Prepare and conduct user interviews, workshops, and tests. Analyze available quantitative and qualitative data. Perform benchmarking and competitive analysis. Build or refine user personas, user journeys, and customer/user journey maps. Identify pain points and opportunities for improvement.
3. Functional and UX Design: Design user journeys and workflows. Define the functional architecture and information organization. Create wireframes, prototypes, and functional mockups. Translate user and business needs into concrete functionalities. Participate in defining and prioritizing the backlog. Collaborate with UX/UI Designers when the role is shared within the team.
4. Specifications and Delivery: Write user stories, functionalities, business rules, and acceptance criteria. Maintain functional documentation. Participate in Agile ceremonies. Support developers during the implementation phase. Answer functional questions and clarify requirements. Participate in functional acceptance testing and user testing. Verify the solution's compliance with the stated requirements.

Desired Candidate Profile

Bachelor's degree (or equivalent) in Computer Science, Engineering, UX, Digital Technology, or a related field. Minimum 5 years of experience in Business Analysis, Product, UX, or functional consulting. Experience with digital products or services. Excellent analytical and synthesis skills. Strong communication and interpersonal skills. Ability to communicate effectively with both business stakeholders and technical teams. Critical thinking and the ability to challenge requirements. User-centric and results-oriented. Autonomous, curious, and able to work in a cross-functional environment.

Research skills:

• UX: User research, user journeys, personas, user testing, wireframing and prototyping, design thinking...
• Product & Agile: Product Discovery, Backlog Management and Prioritization, Product/Design/Tech Collaboration, Product Culture and Results Orientation
• Tools: Figma, Jira/Confluence. Knowledge of analytics tools is a plus.