Market Research Manager | Rabat (Morocco)

Job :

Join our dynamic company in the urban planning, public lighting, urban furniture, and Energy sector as a Market Research Manager. Based in Rabat, you will play a central role in deeply understanding markets to guide our future strategies.

Your main mission will be to analyze and anticipate market trends to identify new growth opportunities and strengthen our competitive position. You will be the point of contact for all market environment-related issues.

Your daily tasks will include:

• Design and implement market research plans.
• Monitor projects, tenders, and market developments.
• Track different segments: urban planning, sports complexes, lighting, urban furniture.
• Collect and analyze quantitative and qualitative data on target markets and competitors.
• Produce detailed reports and clear strategic recommendations.
• Present research findings to internal teams (marketing, sales, management).
• Monitor key performance indicators and alert on significant changes.
• Identify and evaluate market threats and opportunities.
• Participate in the development of commercial and marketing strategy.

Required profile :

To excel in this role, a Master's degree or higher (Bac +5 and above) is required, ideally in a field such as marketing, economics, statistics, or a related area.

Proven experience of 10 to 20 years in market research or economic intelligence is essential. Expertise in the Other Industries sector would be a major asset.

We are looking for someone with an excellent analytical and synthesis mind, capable of structuring complex issues. Your skills in research methodology (quantitative and qualitative) are fundamental, as is your mastery of data analysis tools. A strong ability to communicate your conclusions effectively, both in writing and orally, is expected. Curiosity, autonomy, and great rigor will be your best allies. Good command of computer tools (advanced Excel, statistical software, visualization tools) is also necessary.