Head of Operational Marketing Department | Casablanca (Morocco)

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

- Develop and monitor the Commercial Communication Plan (PCC) across all channels (print, digital, point-of-sale advertising, events).
- Define and coordinate permanent and seasonal marketing actions (promotions, campaigns).
- Ensure the implementation and monitoring of in-store marketing materials (POS advertising, signage, product displays).
- Work closely with sales, operations, and architectural teams to ensure consistency of actions.
- Manage external service providers (agencies, printers, event partners) and optimize costs.
- Synchronize marketing actions with store openings, renovations, and commercial events.
- Measure the impact of campaigns on customer traffic, sales, and loyalty.
- Produce regular reports and propose adjustments to maximize the effectiveness of actions.
- Conduct competitive analysis and identify market trends to anticipate needs.
- Ensure consistency and attractiveness of the in-store customer experience.
- Integrate customer feedback (NPS, complaints, field feedback) into marketing plans.
- Develop loyalty initiatives and strengthen customer engagement.

Required profile :

- Master's degree (Bac+5 level) with a specialization in marketing.
- Minimum 5 years of experience in operational marketing.
- Ability to develop and monitor a budget.
- Ability to assess the results of marketing actions and propose areas for improvement.
- Proactive and takes initiative.
- Perfect command of the French language, both written and spoken.
- High capacity for agility and adaptation.