HEAD OF SALES DEVELOPMENT (M/F) | Casablanca (Morocco)

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

As part of the development of our Supeco business unit, we are recruiting a Head of Sales Development.

Main mission:

Define and manage the sales development strategy for Supeco in order to sustainably increase turnover, traffic, conversion, and average basket size, by transforming commercial analyses into effective and consistent action plans across the network.

Missions & Responsibilities:

• Growth strategy: Break down the BU's ambitions into objectives for turnover, traffic, conversion, and average basket size by region, store, period, and commercial lever.
• Performance analysis: Manage dashboards, analyze sales, margin, traffic, availability, product mix, and deviations from objectives, and identify the causes and opportunities for growth.
• Store action plans: Design development plans adapted to store typologies, prioritize levers, and support the network in their implementation and...
• Commercial animation: Coordinate key events, local operations, and weekly dynamics with Merchandising, Marketing, and Operations, and ensure their successful on-site execution.
  

Required profile :

- Master's degree (5 years) in commerce, marketing, management, or equivalent

- Significant experience (minimum 5 years) in retail, assortment management, or category management

- Strong skills in product analysis, inter-departmental coordination, and performance tracking

- Good knowledge of price/product/customer levers in a discount or supermarket environment

- Rigor, analytical skills, commercial sense, and collaborative spirit

"LabelVie is committed to preventing all forms of discrimination, particularly those based on sex or family situation and responsibilities. LabelVie is committed to promoting equal opportunities between men and women in terms of access to employment and training, working conditions, remuneration, career advancement, and access to positions of responsibility."