HEAD OF SALES DEVELOPMENT DEPARTMENT | Casablanca (Morocco)

Company culture :

Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.

Job :

As part of the development of ourSUPECO network, we are recruiting aHead of Sales Developmentin Casablanca.

Main Mission:

Define and manage the sales development strategy for SUPECO to sustainably increase turnover, traffic, conversion rate, and average basket size, by transforming commercial analyses into effective and consistent action plans across the entire network.

Missions & Responsibilities:

• Break down the BU's ambitions into turnover, traffic, conversion, and average basket objectives by region, store, period, and commercial lever.
• Manage dashboards, analyze sales, margin, traffic, availability, product mix, and deviations from objectives, and identify causes and growth opportunities.
• Design development plans adapted to store types, prioritize levers, and support the network in their implementation.
• Coordinate key events, local operations, and weekly promotions with Merchandising, Marketing, and Operations, and ensure their successful execution on the ground.

Required profile :

• Master's degree (Bac+5) in Business, Marketing, Management, or equivalent.
• Significant experience of at least 5 years in retail, business development, assortment management, category management, or commercial performance management.
• Strong skills in data analysis and commercial performance, as well as in coordinating teams and cross-functional stakeholders.
• Good knowledge of commercial performance levers: price, product, traffic, conversion, average basket, and customer experience, ideally in a discount or hypermarket environment.
• Excellent ability to transform analyses and performance indicators into concrete and operational action plans.
• Rigor, analytical skills, commercial acumen, and strong results orientation.
• Team spirit, good communication skills, and ability to work with different stakeholders.