رئيس الاتصالات الداخلية والخارجية والمسؤولية المجتمعية للشركات

Define the annual external communication policy and plan: Propose and implement the external communication policy in line with the company's strategic objectives. Propose the appropriate annual communication plan for implementing the defined communication policy. Implement external communication campaigns and manage press relations: Participate in the development of the budget for external communication activities. Plan, organize, and monitor external communication campaigns. Define the scope, plan, and resources to be used to disseminate information. Prepare briefs for communication agencies. Manage relationships with advertising agencies (media buying, creation of advertising campaigns, etc.). Organize press conferences and public speaking engagements for the CEO. Manage sponsorship and fundraising activities. Conduct event monitoring (trade shows, fairs, etc.) and represent the company at key events in the field. Regularly monitor the evolution of external communication methods and tools. Monitor press (print and electronic) and media coverage. Support subsidiaries in launching their external communication campaigns. Design communication materials: Define the company's graphic charter. Propose and produce communication materials (invitations, brochures, booths, promotional items, signage, etc.). Supervise the production of visuals (photos, reports, etc.). Write articles, press releases, press kits, etc. Supervise merchandising operations: Define the merchandising policy and oversee the implementation of point-of-sale displays and product presentation (branding, flyers, etc.) across the network. Ensure adherence to visual identity in branches and the application of merchandising principles. Supervise digital communication activities: Manage the creation, implementation, and monitoring of digital assets. Define the engagement plan (editorial content, promotional campaigns, contests, etc.). Oversee its deployment across various digital platforms (social media, etc.). Report on activities: Monitor and report on the external communication budget. Create dashboards and performance indicators related to activities. Analyze the results and propose improvements and corrective actions as needed. Report to management and the committee. CSR: Implement the CSR strategy. Monitor and ensure the implementation of CSR action plans. Ensure CSR reporting. Lead the change and deployment of CSR among employees in Morocco and subsidiaries, and implement awareness, training, and advisory actions for employees and stakeholders.Follow the CSR communication action plan and manage CSR communications. Conduct ongoing CSR monitoring, both through media and non-media channels, and adapt the CSR policy to international regulations and standards. Manage your team: Organize and coordinate team activities. Foster a positive work environment. Set objectives, guide and support your team in achieving them. Evaluate employee performance and develop their skills. Performance indicators: Budget adherence. Deadline adherence. Relevance of proposed actions. Impact of the campaign on transaction volume over the same period.

Desired Candidate Profile

Education: Master's degree (Bac+5) from a leading business and communications school. Professional Experience: 10 years in a similar role or within a communications agency. Skills: Knowledge of the company, its products, and its environment. Solid general understanding of various media and non-media levers. Mastery of the stages involved in preparing communication campaigns. Negotiation skills. Ability to manage a budget and resources. Ability to lead meetings. Strong analytical skills. Mastery of oral and written communication techniques. Fluency in English. Proficiency in computer tools (Microsoft Office suite) and new technologies (social media, etc.). Attitudes and Behaviors: Creativity and open-mindedness. Analytical and synthesis skills. Rigor, organization, and methodical approach. Excellent interpersonal skills. Strong communication and listening skills.