مدير تسويق

Main responsibilities:

-Strategy and marketing plan:
Participate in the development of the annual marketing plan and ensure the deployment of local, regional, and international campaigns.
Adapt the brand's marketing direction to the local context, while preserving the consistency of the Sofitel identity.
Propose creative and innovative actions in line with the establishment's luxury positioning.

Communication and content:

Coordinate the creation of editorial, visual, and audiovisual content for digital media and other communication channels.
Ensure the quality, timeliness, and consistency of content published on the website, social media, and marketing platforms.
Ensure that messages, visuals, and campaigns adhere to brand guidelines and standards.
Collaborate with external agencies and service providers to guarantee the quality of deliverables and the consistency of communication.

Promoting Offers and Experiences:
Design and implement campaigns to promote the hotel's rooms, restaurants, events, spa, and experiences.
Work in coordination with the Sales and Revenue Management teams to improve the visibility of offers and support sales objectives.
Organize and manage press trips, press tours, photo shoots, and video shoots necessary for content production.

Customer Experience and Internal Coordination:
Gather customer feedback and expectations to identify opportunities for improvement and enhancement of the experience.
Collaborate with operational departments to ensure the relevance of campaigns and the quality of the experiences highlighted.
Ensure regular coordination with internal teams and guarantee the smooth flow of marketing information.

Desired Candidate Profile

Mastery of marketing, communication, and digital marketing fundamentals.
Ability to develop and manage multichannel marketing campaigns.
Ability to analyze results and leverage performance indicators.
Excellent action-oriented skills, creativity, and attention to detail.
Ability to coordinate multiple projects and meet deadlines.
Strong interpersonal skills, team spirit, and ability to work with internal and external stakeholders.
Demonstrated sensitivity to the codes of luxury hospitality and respect for brand identity.