ووظائف عرب

Tactical Campaign Management

Scalianالدار البيضاء
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تفاصيل الوظيفة

Job Summary

Main mission

The external provider will be responsible for the end-to-end operational execution tracking and continuous improvement of all tactical (promotional seasonal and ad-hoc) CRM campaigns across the Enlarged Europe / EMEA region.

  • Tactical Campaign Delivery: Coordinate and execute tactical multi-channel campaigns (Email Push Notifications SMS IVM) for ex-PSA and ex-FCA brands respecting agreed SLAs and target launch dates.
  • Performance Tracking & Analytics: Monitor campaign performance systematically and produce regular operational and performance reports.
  • Operational Optimization: Proactively propose and implement process enhancements to minimize Time-to-Market (TTM) and improve campaign conversion and engagement.
  • Tactical Contact Plan Governance: Support the operational maintenance and execution of the SWX CRM EE tactical contact plan avoiding audience fatigue and contact overlaps.

Activities

  • Tactical Execution & Operational Readiness:
  • Coordinate quarterly planned tactical campaign roadmaps across all relevant internal stakeholders agencies and CRM platforms.
  • Prepare and dispatch all required operational assets targeting matrices and campaign parameters to guarantee on-time launches.
  • Manage fast-track resolution of operational blockers to protect campaign launch dates.
  • Cross-Functional Coordination:
  • Act as the central operational hub interfacing smoothly with Content Teams Connectivity Area Managers to align on validation schedules and delivery timelines.
  • Reporting & Performance Management:
  • Deliver scheduled monthly performance reviews.
  • Recommend and roll out continuous optimizations aiming to increase reach (contact rate) engagement (open/click rate) and subscription/renewal conversions.
  • Tactical Contact Plan & Governance:
  • Enforce rules channel allocation and customer journey logic within the tactical contact plan coordinating execution with brand-specific CRM teams to ensure policy compliance across tools.

Remote Work :

No


Employment Type :

Full-time

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