مدير العلاقات العامة والإعلام

Job Description:

• Translate the marketing plan into media and public relations priorities, detailing exposure themes, messaging focus areas, and reputation management objectives
• Develop annual media and public relations plan covering paid, earned, and shared channels to strengthen Sakani’s visibility, reach, and engagement
• Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing, frequency, and alignment with priority campaigns
• Maintain relationships with media outlets, journalists, influencers, and public relations agencies, leveraging the approved corporate media partner list maintained by Institutional Marketing Communications
• Coordinate with Institutional Marketing Communications to request media buying and PR agencies from framework agreements, align briefs and deliverables, and share performance evaluations for vendor management
• Coordinate with Content & Creative to prepare media kits, press releases, feature articles, and talking points that support announcements, launches, and key communications
• Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives and spokespersons
• Manage review and approval workflows for media materials with Institutional Marketing Communications to ensure adherence to corporate branding, disclosure protocols, and messaging standards
• Supervise media dissemination by routing approved materials to journalists, outlets, and agencies, managing timing, placement, embargoes, and corrections to secure optimal coverage
• Report on media coverage and sentiment, identifying trends, misinformation risks, and opportunities for proactive engagement or narrative adjustment
• Implement crisis communications responses by preparing holding statements, escalation protocols, and messaging in coordination with Institutional Marketing Communications to safeguard Sakani’s reputation
• Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives and timing with campaign objectives
• Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, consolidating structured reports and recommendations for Product Marketing
• Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases, ensuring traceability, accessibility, and reuse across campaigns
• Review media and public relations practices against leading institutions, documenting lessons learned and refining frameworks, workflows, and approval processes with stakeholders’ feedback

JOB REQUIREMENTS:

Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or any related field is required

Experience:

A minimum of 9 years of relevant experience with at least 2 years of experience in a leadership role

Certifications:

Certifications in CIPR Professional PR Diploma, PRSA Accreditation in Public Relations (APR), IABC Communication Management Professional (CMP), or CIPR Chartered Practitioner are optional

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