مدير تفعيل العلامة التجارية (PESO)

About the Role

Mars is seeking a PESO Activation Manager to join its team in the Makkah region, specifically covering Jeddah and Makkah. This full-time role involves leading multi-channel activations and managing social content ecosystems to align with brand and regional priorities. The ideal candidate will have 5-10 years of relevant experience.

Key Responsibilities

• Manage social content ecosystems, including content planning, user-generated content (UGC), community engagement, and issue escalation, with a clear understanding of platform dynamics and audience behavior.
• Track, analyze, and optimize campaign performance, focusing on metrics such as ROI, engagement, and conversion, to refine activations and inform future planning.
• Plan and execute multi-channel activations, encompassing experiential, sampling, and digital initiatives.
• Collaborate effectively with and influence key stakeholders and partners to deliver high-quality, impactful, and locally relevant campaigns that align with brand and regional priorities.

Required Experience and Skills

• Proven experience managing social content ecosystems, including content planning, UGC, community engagement, and issue escalation.
• Demonstrated ability to track, analyze, and optimize campaign performance (*, ROI, engagement, conversion) using data.
• Experience in planning and executing multi-channel activations (including experiential, sampling, and digital).
• Ability to collaborate with and influence key stakeholders and partners.
• Experience leading in fast-paced, complex, and ambiguous environments.
• Strong relational intelligence and the ability to inspire diverse stakeholders, influence without authority, and hold others accountable.

Candidate Profile

The ideal candidate will possess 5-10 years of experience in a relevant field, demonstrating sound judgment and the confidence to challenge the status quo and drive change. A clear understanding of platform dynamics and audience behavior is essential for success in this role.

Work Environment

This is a full-time position based in the Makkah region, with responsibilities covering both Jeddah and Makkah. The role operates within a dynamic environment that requires adaptability and strategic thinking.

Company Overview

Mars is a global company known for its diverse portfolio of products and commitment to quality. The company fosters an environment where associates are encouraged to contribute to impactful initiatives and drive positive change.