أخصائي تسويق رقمي
تفاصيل الوظيفة
1. Technical Content Creation
Develop and produce specialized technical content, including articles, social media posts, and case studies, highlighting the business value and benefits of web applications and AI solutions.
2. Social Media Management
Manage and grow the company's social media presence, with a particular focus on maintaining a professional and engaging presence on LinkedIn.
3. Lead Generation
Plan, launch, and manage targeted paid advertising campaigns through Google Ads and LinkedIn Ads to attract business owners, decision-makers, and potential corporate clients.
4. Search Engine Optimization (SEO)
Improve the company's website visibility and search engine rankings by targeting relevant keywords related to software development, web applications, and Artificial Intelligence.
5. Email Marketing
Develop and manage regular email marketing campaigns to nurture potential leads, maintain customer engagement, and showcase the company's latest projects and technology solutions.
6. Performance Analysis
Monitor, measure, and evaluate marketing campaign performance using analytics tools such as Google Analytics, and prepare regular performance reports with actionable recommendations for continuous improvement.
Requirements
1. Experience
2–4 years of experience in digital marketing, preferably with previous experience in marketing technical services, software development companies, or B2B businesses.
2. Technical Understanding
Good understanding of web development concepts, software applications, and Artificial Intelligence technologies.
Ability to understand technical terminology and communicate effectively with software developers.
Ability to translate complex technical concepts into clear, accessible, and compelling business-oriented messages.
3. Language Skills
Excellent written and verbal communication skills in both Arabic and English.
4. Digital Marketing Tools
Strong knowledge of digital advertising platforms, including Meta Ads, Google Ads, and LinkedIn Campaign Manager.
Familiarity with analytics, SEO, and digital marketing performance measurement tools.
5. Content Creation
Excellent copywriting and content creation skills.
Basic visual content creation skills, preferably using tools such as Canva
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