Marketing & Branding Director

Job Summary

On behalf of our client we are seeking a highly experienced Marketing & Branding Director to lead and oversee the companys marketing and branding strategy within the Sports Fitness & Wellness sector. The role will be responsible for shaping elevating and protecting the companys brand leading brand creative and marketing functions across its 72 active clubs driving B2C marketing initiatives focused on member engagement customer acquisition and retention and supporting business growth while overseeing the in-house marketing team and external agencies.

Responsibilities:

1. Strategic Leadership

• Lead the development of the overall marketing and branding strategy ensuring alignment with the companys vision identity and business goals.
  
• Conduct brand health analysis consumer insights studies and competitor benchmarking to guide strategic decision-making.
  
• Develop and manage the marketing and branding budget optimizing spending for maximum ROI.
  
• Establish and drive high-impact brand partnerships sponsorships and collaborations that enhance brand visibility and market relevance.
  
• Translate market data into actionable brand strategies ensuring consistent and differentiated positioning across all customer segments.
  

2. Brand & Creative Management

• Oversee the full brand ecosystem including brand identity guidelines tone of voice visual assets and creative direction.
  
• Ensure all communication touchpoints including design content digital social media campaigns product branding and retail branding reflect a consistent and premium brand image.
  
• Lead the creation of integrated creative campaigns that drive brand awareness engagement and customer loyalty.
  
• Manage the production of marketing materials (digital and print) ensuring quality consistency and adherence to brand standards.
  
• Safeguard the brand through ongoing audits quality checks and implementation of best-practice brand governance processes.
  

3. Marketing Strategy & Execution

• Oversee all marketing activities including digital marketing SEO/SEM performance marketing social media strategy content production CRM and community engagement.
  
• Develop data-driven campaign strategies targeting customer acquisition and retention with a strong focus on B2C marketing.
  
• Monitor all marketing KPIs performance analytics and reporting dashboards identifying opportunities for optimization.
  
• Introduce innovative marketing tools trends and technologies to strengthen customer engagement and market presence.
  
• Lead event marketing activations sponsorship planning and major corporate communications initiatives.
  
• Oversee marketing campaigns and activations across the companys branches ensuring effective member engagement.
  

4. Communication & Public Relations

• Shape the companys external and internal communication strategy.
  
• Oversee PR campaigns media relations press releases and crisis communication where required.
  
• Strengthen brand reputation through storytelling thought leadership and consistent public messaging.
  
• Build relationships with influencers media partners and key community stakeholders.
  

5. People Management

• Lead inspire and mentor a high-performing team of marketing creative and branding professionals.
  
• Recruit and develop top talent in brand management design communications and digital marketing.
  
• Drive a culture of creativity collaboration innovation and accountability.
  
• Manage performance cycles goal-setting and professional development for all team members.
  
• Oversee the existing marketing and creative team consisting of 8 direct reports and manage external marketing agencies.
  
  

Requirements

• Bachelors degree in Marketing Communications Business Administration Media Digital Marketing or a related field.
  
• Minimum 10 years of total work experience including at least 8 years of relevant experience in Brand Management Digital Marketing Content Campaign Management CRM Analytics or Marketing Communications.
  
• Relevant experience in Retail Hospitality FMCG or other relevant consumer-facing sectors is required. Sports & Fitness industry experience is highly preferred.
  
• Minimum 5 years of direct people-management or equivalent leadership experience.
  
• Strong experience in marketing and branding strategy with a focus on strategic business growth.
  
• Strong B2C marketing experience particularly in customer/member engagement activations and marketing campaigns is a must.
  
• Experience in B2B marketing is an advantage.
  
• Experience in digital marketing and social media strategy including Instagram TikTok and Facebook.
  
• Experience managing marketing activities and campaigns across multiple branches or locations.
  
• Strong knowledge of brand management creative leadership and project management.
  
• Excellent communication storytelling and presentation skills with strong English communication skills.
  

Required Skills:

Bachelors degree in Marketing Communications Business Administration Media Digital Marketing or a related field. Minimum 10 years of total work experience including at least 8 years of relevant experience in Brand Management Digital Marketing Content Campaign Management CRM Analytics or Marketing Communications. Relevant experience in Retail Hospitality FMCG or other relevant consumer-facing sectors is required. Sports & Fitness industry experience is highly preferred. Minimum 5 years of direct people-management or equivalent leadership experience. Strong experience in marketing and branding strategy with a focus on strategic business growth. Strong B2C marketing experience particularly in customer/member engagement activations and marketing campaigns is a must. Experience in B2B marketing is an advantage. Experience in digital marketing and social media strategy including Instagram TikTok and Facebook. Experience managing marketing activities and campaigns across multiple branches or locations. Strong knowledge of brand management creative leadership and project management. Excellent communication storytelling and presentation skills with strong English communication skills.

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