Digital Marketing Manager

About the Role
Sohola is seeking an experienced and results-driven Digital Marketing Manager to lead the development and execution of digital marketing strategies for Soholat and its clients. This full-time role requires a professional with strong agency experience, a deep understanding of the Saudi market, and the ability to manage multiple campaigns, clients, and digital channels simultaneously. The ideal candidate will have 5-10 years of relevant experience. Key Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with client objectives and business goals.
Lead and manage campaigns across Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X, and other relevant digital platforms.
Oversee performance marketing, including campaign setup, optimization, budget allocation, and ROI/ROAS analysis.
Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
Manage SEO, SEM, social media, content marketing, and email marketing channels.
Monitor campaign performance and analyze key metrics such as CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance.
Prepare and present regular performance reports and strategic recommendations to clients and internal stakeholders.
Manage multiple client accounts, ensuring campaigns are delivered on time and within budget.
Collaborate with creative, content, design, social media, and account management teams.
Stay updated on digital marketing trends, platform updates, consumer behavior, and emerging opportunities in the Saudi and GCC markets.
Identify opportunities to improve campaign performance and scale successful strategies.
Support client pitches, proposals, and the development of digital marketing strategies for new business opportunities.
Lead, mentor, and support junior digital marketing and performance marketing team members.
Qualifications and Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
5+ years of experience in digital marketing, preferably within a marketing or advertising agency.
Proven experience managing multiple client accounts and digital campaigns simultaneously.
Strong hands-on experience with paid media platforms, including Google Ads and Meta Ads; experience with Snapchat and TikTok Ads is preferred.
Strong knowledge of SEO, SEM, social media marketing, content strategy, and conversion optimization.
Experience using analytics and reporting tools such as Google Analytics, Looker Studio, and platform reporting dashboards.
Strong understanding of digital marketing KPIs, attribution, funnel optimization, and performance analysis.
Excellent communication and presentation skills in Arabic and English.
Strong knowledge of the Saudi market, consumer behavior, and digital landscape is preferred.
Ability to manage budgets, priorities, deadlines, and multiple projects in a fast-paced agency environment.
Preferred Qualifications

Experience working with Saudi or GCC-based brands.
Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms.
Experience in e-commerce, lead generation, or growth marketing.
Previous experience managing or mentoring a digital marketing team.
Work Environment
This role operates within a dynamic agency setting, requiring the ability to manage diverse client needs and campaigns effectively. Collaboration with various internal teams is a key aspect of the position.