Sales Director

Job Summary

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

About the Role

We are seeking a seasoned Sales Director to drive our expansion in the Kingdom of Saudi Arabia (KSA) market. This role integrates strategic planning team leadership and cross-functional collaboration to deliver sustainable market-aligned growth and strengthen our premium brand presencewith a focus on meeting the high standards of the KSA automotive sector.

Key Responsibilities

Conduct deep-dive research into KSAs automotive market environment including regulatory frameworks (e.g. SASO MCI) consumer behavior patterns and competitive dynamics. Develop mid-to-long-term sales goals localized marketing strategies and pricing models tailored to regional demand and lead end-to-end execution to achieve quarterly/annual targets.

Establish and scale a localized sales team aligned with KSAs business landscape. Define clear measurable performance metrics (e.g. sales volume client retention rate) deliver regular industry-specific training (e.g. NEV technical knowledge premium customer service) and foster a results-driven culture that prioritizes consistency and excellence.

Collaborate closely with internal departments (product supply after-sales procurement) to secure region-specific resources ensuring seamless coordination across the entire customer lifecyclefrom order placement to post-delivery supportto meet KSAs high service expectations.

Proactively monitor KSAs political economic and legal developments (e.g. policy updates on NEVs import regulations). Identify potential risks (e.g. supply chain disruptions regulatory changes) and develop robust contingency plans ensuring full compliance with local laws ethical standards and industry best practices.

Qualifications

Bachelors degree or above in Marketing Business Administration Automotive Engineering or a related field (MBA is preferred).

Proficiency in English; Arabic language skills are a strong advantage for engaging with local stakeholders.

Minimum 10 years of progressive sales management experience in the automotive sector with at least 3 years focused on the KSA market. A proven track record of leading large-scale teams to exceed sales targets in a competitive regional landscape is required.

Strong leadership capabilities including experience designing and implementing talent development programs and incentive systems for local teams. Prior experience overseeing multi-regional sales operations within the Middle East is highly desirable.

Established network of high-profile clients (e.g. corporate fleets high-net-worth individuals) in KSAs automotive sector with expertise in translating sales strategies into tangible results (e.g. growing market share improving client lifetime value).

Deep understanding of premium brand positioning and cultural nuances in KSA; ability to maintain brand integrity while adapting to local preferences. Professional demeanor resilience and the ability to perform under high-pressure fast-paced market conditions.

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