مدير أول التسويق للمجموعة - قطاع الأعمال (B2B) / التسويق التجاري

Position Summary

The Cluster Senior Manager, B2B, Trade Marketing & Tourism Partners is responsible for
developing and executing the B2B and trade marketing strategy across Marriott Luxury Group s
portfolio of luxury resorts within The Red Sea and AMAALA.
Working across a portfolio of distinctive luxury brands and properties, the role will strengthen
awareness, consideration and advocacy among key luxury travel trade audiences, while
supporting the commercial teams with compelling content, campaigns, strategic partnerships,
Trade PR and sales enablement tools that help generate qualified demand and support revenue
objectives.
The role acts as a key bridge between Marketing, Sales, Revenue, Marriott regional and global
teams, destination partners, appointed agencies and the luxury travel trade, ensuring the portfolio
maintains strong visibility and relevance across priority source markets and B2B channels.

Key Responsibilities

B2B & Trade Marketing Plan

Develop and implement the annual B2B and Trade Marketing plan for the cluster, aligned
with each property's commercial objectives, positioning and priority source markets
Translate commercial priorities into targeted marketing programs for luxury travel
advisors, tour operators, DMCs, consortia, wholesalers and other relevant travel partners.
Develop differentiated strategies for each resort while identifying opportunities to
promote the wider Marriott Luxury Group portfolio across The Red Sea and AMAALA.
Build an annual B2B marketing calendar aligned with key sales periods, market
activations, trade events, product launches, seasonal campaigns and destination
milestones.
Ensure B2B marketing investment is aligned with commercial priorities and measurable
business objectives.

Strategic Trade Partnerships

Work closely with Sales to identify high-value trade partners and develop joint marketing
plans and co-marketing campaigns.
Develop opportunities with luxury tour operators, travel advisor networks, consortia,
DMCs, airline and travel partners and other strategic distribution partners.
Develop integrated partner campaigns leveraging content, digital channels,
communications, advisor engagement and commercial opportunities.
Evaluate partnership proposals based on audience relevance, reach, commercial potential,
brand alignment and measurable return.
Manage dedicated trade marketing investment and prioritize partners and activities with
the greatest potential impact.
Develop value-added partner activations that differentiate the resorts beyond traditional
rate-led promotions.

B2B Campaigns & Content

Lead the development of compelling B2B marketing content and sales enablement
materials across the cluster.
Develop and maintain trade toolkits, resort presentations, fact sheets, destination
information, itineraries, experience guides, newsletters and digital partner assets.
Create targeted B2B campaigns highlighting the distinctive positioning, experiences and
commercial propositions of each property.
Ensure B2B storytelling communicates not only the accommodation offering but the
broader destination experience, including wellness, gastronomy, nature, culture, marine
experiences and signature luxury programming.
Work with creative, content, digital and property marketing teams to ensure high-quality,
current assets are available for trade partners across priority markets.
Ensure consistency of messaging while maintaining the individual positioning and brand
identity of each resort.

Trade PR & Communications

Work closely with the appointed PR agencies and Marriott Communications teams to
develop and execute a proactive Trade PR strategy across priority markets.
Provide PR agencies with clear commercial priorities, key messages, property updates
and relevant story angles to drive meaningful coverage across travel trade, hospitality and
tourism industry media.
Identify opportunities to amplify resort openings, new experiences, strategic partnerships,
commercial milestones, destination developments and key trade initiatives.
Collaborate with Sales and PR agencies to identify relevant trade media opportunities
around key industry events, sales missions, roadshows and trade shows.
Support the PR agency in identifying interviews, thought-leadership opportunities,
industry commentary, speaking engagements and panels for hotel and commercial
leadership.

The role will work closely with:

Cluster Director of Marketing
Property General Managers
On property Marketing teams
Cluster Sales team
Revenue and Commercial Strategy teams
Marriott Luxury Group and Regional Marketing teams
Marriott Global Sales/Global Sales tools
Marriott Communications and PR teams
Destination Marketing, Communications and Trade teams
Appointed PR, creative and marketing agencies
Luxury travel advisors and consortia
Tour operators, DMCs and wholesalers
Airlines and strategic travel partners
Destination The Red Sea marketing and PR team

Key Performance Indicators

Success in the role will be measured through a combination of:
Delivery of the annual B2B, Trade Marketing & Trade PR plan.
Growth in engagement with priority luxury travel trade partners.
Number and quality of strategic trade marketing partnerships activated.
Performance and ROI of joint partner campaigns.
Growth in qualified B2B leads and trade-generated opportunities.
Contribution of B2B marketing activity to room nights and revenue where attributable.
Trade media coverage, quality, relevance and priority-market penetration.
Number and quality of thought-leadership and industry visibility opportunities.
Engagement and participation in trade education and advisor programs.
Effectiveness and adoption of B2B sales enablement tools.
Performance of trade shows, FAM trips and market activations against agreed objectives.
Optimization of trade marketing investment across priority source markets.
Strength of collaboration between Marketing, Sales, Marriott, agencies and destination
partners.