Product Marketing Specialist

Job Summary

Description

PetroApp is looking for a driven and strategic Product Marketing Specialist to own the positioning messaging and go-to-market strategy for our fleet and mobility products. Youll sit at the intersection of Product Sales and Marketing translating complex product capabilities into compelling narratives that drive acquisition adoption and retention.

This role is for someone who thrives in a fast-paced environment understands the Saudi B2B landscape and knows how to move the needle across the full product lifecycle.

What youll do:

• Define positioning and ICP: Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticals.
• Lead go-to-market execution: Own product launches end-to-end driving cross-functional alignment with Sales Product and Marketing teams and tracking performance against defined KPIs.
• Enable the sales team: Build vertical-specific collateral including case studies for logistics and FMCG clients battlecards and objection-handling playbooks that accelerate deal velocity.
• Drive lifecycle and retention: Map customer activation journeys design in-app nudge strategies and execute CRM-led campaigns to improve product stickiness and reduce churn.
• Monitor the competitive landscape: Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks whitespace opportunities and competitive threats.
• Close the product-market fit loop: Build structured feedback mechanisms around pricing packaging and feature adoption to continuously sharpen our positioning.

Requirements

Education & Experience

• Bachelors degree in Business Administration Marketing or a related field
• 46 years of experience in B2B and/or B2C product marketing

Technical Skills

• Proficient in Microsoft Office Suite Slack and ERP systems
• Hands-on experience with SEO tools and CRM platforms
• Strong grasp of funnel optimization SaaS metrics and pricing strategy
• Market research and data analysis capabilities
• Business acumen in fintech or mobility sectors is a strong plus

Language

• Proficient in Arabic & English

Behavioural Competencies

• Quality-oriented with high attention to detail
• Strong communicator who can influence across functions
• Customer-focused mindset
• Innovative thinker with adaptability in a dynamic environment
• High numerical and analytical ability

Required Experience:

IC

Key Skills

• Sales Experience
• Marketing
• Customer Service
• Communication skills
• Military Experience
• Retail Sales
• Product Demos
• Customer Support
• Product Management
• Product Development
• Unity
• Microscopy

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