• Greet and direct customers • Provide accurate information (e.g. product features, pricing and after-sales services) • Answer customers’ questions about specific products/services • Conduct price and feature comparisons to facilitate purchasing • Cross-sell products • Ensure racks are fully stocked • Manage returns of merchandise • Coordinate with the Retail Sales Representatives team to provide excellent customer service (especially during peak times) • Inform customers about discounts and special offers • Provide customer feedback to the Store Manager • Stay up-to-date with new products/services