Digital Marketing Manager

Job Summary

Who We Are:

Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006 the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

Position Overview

The Digital Marketing Manager is responsible for developing implementing and optimizing the companys digital marketing strategy to increase brand awareness customer engagement and revenue growth. This role oversees all digital channels including social media paid advertising email marketing SEO website management and e-commerce marketing ensuring alignment with the companys business objectives and brand identity.

Responsibilty

• Develop and execute comprehensive digital marketing strategies aligned with business goals.

• Create annual and quarterly digital marketing plans budgets and performance and manage campaigns that increase brand awareness customer acquisition and customer retention.

• Ensure consistent brand messaging across all digital touchpoints.

• Monitor customer feedback and online reputation management.

• Develop and oversee social media strategies across all platforms.

• Manage content calendars and ensure the delivery of engaging and relevant content.

• Monitor social media performance and optimize campaigns based on analytics

• Oversee website performance user experience and content updates.

• Support e-commerce growth through digital campaigns promotions and customer journey optimization.

• Track analyze and report on digital marketing performance using relevant tools and dashboards.

• Monitor key performance indicators (KPIs) such as website traffic engagement conversion rates and customer acquisition costs.

Qualification and Skills

• Bachelors degree in Marketing Digital Marketing Business Administration Communications or a related field.

• Minimum 57 years of experience in digital marketing with at least 23 years in a managerial role.

• Strong experience in social media marketing performance marketing SEO SEM email marketing and content strategy.

• Experience with Google Analytics Google Ads Meta Business Suite and other digital marketing platforms.

• Knowledge of e-commerce platforms and customer journey optimization.

• Fluent in English and Arabic

Preferred Qualifications:

• Ex-digital agency background is highly preferred.

• Experience with Non-Food brands particularly in the Cosmetics and Fragrance/Perfume industry is a strong advantage.

Required Experience:

Manager

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