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Company Description Direction RED, founded in 2018, is the market’s first fully integrated Marketing Development and Execution firm. The company was created by combining senior leadership governance with high-performance creative intelligence to build proactive, growth-focused marketing systems. Direction RED operates as a single, unified structure that connects strategic architecture directly to execution, removing typical gaps between consultancy and agency work. This integrated model keeps brand positioning consistent from boardroom decisions through to final campaigns and activations. The firm partners with growth-driven organizations seeking scalable, high-stakes marketing solutions designed for sustainable market impact.

Role Description This is a full-time, on-site Business Development Executive role based in Cairo. The Business Development Executive will identify and pursue new business opportunities, build and maintain a qualified pipeline, and drive revenue growth across Direction RED’s integrated marketing offerings. Responsibilities include prospecting and lead generation, conducting discovery meetings, preparing proposals and presentations, and negotiating agreements in coordination with senior leadership. The role involves close collaboration with strategy and account management teams to align commercial objectives with client needs and ensure a seamless transition from acquisition to delivery. The Business Development Executive will also monitor market trends, maintain accurate sales reports and CRM data, and represent the firm at relevant events and industry gatherings.

Qualifications

• Proven skills in New Business Development and Lead Generation, with a track record of building and converting a sales pipeline.
• Strong Business acumen, including understanding of marketing services, commercial frameworks, and growth-focused client needs.
• Excellent Communication skills, with the ability to present complex ideas clearly and build trusted relationships with stakeholders.
• Experience in Account Management, including onboarding new clients and coordinating ongoing commercial relationships.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Experience in agency, consultancy, or B2B services environments is highly beneficial.
• Comfort working with CRM tools, sales reporting, and basic data analysis to inform business decisions.
• Ability to work independently, prioritize multiple opportunities, and collaborate effectively within cross-functional teams.