Brand Manager

Job Summary

Functional:

Strategic Planning Product Innovation Consumer Marketing Planning Business & Financial Analysis Advertising Development Trade Understanding Consumer & Shopper Insights Operational Excellence

Behavioural:

* Analytical thinking

* Flexibility and agility

* Able to communicate well with other departments & other cultures

* High commitment & ownership

* Strict adherence to timelines

Key Deliverables of the Role

Delivery of brand targets

Build and guard brand DNA and positioning.

Plan the Marketing calendar and align relevant departments.

Execute ATL & BTL brand activities.

Build & manage TV & Digital strategy.

Develop brand assets & material.

Conduct regular market & consumer visits and track market trends converting them into actionable tasks.

Present and analyze brand performance.

Liaise with local & global teams to achieve Marketing objectives.

Lead Innovation pipeline creation.

* Build indepth consumer understanding that drives all Marketing & New development decisions.

* Track marketing parameters such as pricing distribution and POS to assist in better positioning and brand optimization of company products.

* Analyse competitor performance and market trends to provide recommendations for brand development.

* Monitor and control expenses within allotted budget.

Reporting Relationships

Upwards Head of Marketing

Requirements

* 7 years experience in brand management field experience in FMCG sector is a must.

* Experience with Digital brand marketing is a must.

* BSc of business administration degree will be suitable post graduate degree in Marketing is an asset.

* Excellent command of English language.

* Excellent MS Office skills.

* Critical analysis orientation business cycle understanding problem solving & decisionmaking capabilities.

* Excellent communication presentation and reporting skills.

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft Powerpoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

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